Platform Product Marketing Manager – Developer Campaigns

Alchemy; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, & Vision

Gym Reimbursement

Home Office Build-out Budget

In-Office Group Meals

Commuter Benefits

Flexible Time Off

Wellbeing & Mental Health Perks

Learning & Development Stipend

Conferences & Events

HSA and FSA Plans

Fertility Benefits

Job summary

Alchemy, a leading Web3 infrastructure platform, is hiring a Product Marketing Manager, Platform, to launch and own campaigns across the full platform. You will shape positioning, drive always-on content, and collaborate with DevRel to produce technical explainers and tutorials.

This role offers high ownership with a path to leadership and team-building. You'll own end-to-end campaigns, develop audience insights, and push creative concepts to make technical launches compelling while coordinating

Qualifications

• Experience marketing to developers on API-first products.
• End-to-end campaign ownership from strategy to metrics.
• Ability to connect product storytelling to platform-level narratives.

Responsibilities

• Launch targeted campaigns across the platform and verticals.
• Own platform positioning and connect campaigns to real customer stories.
• Manage always-on content and activation/cross-sell content when no campaign is active.
• Develop deep product area knowledge to identify market opportunities.
• Collaborate with DevRel for technical content and tutorials.
• Drive creative concepts and push for standout launches.
• Delegate execution while owning outcomes and timelines.
• Build trust with Product, Engineering, and DevRel teams.

Skills

Developer marketing

Campaign management

Cross-functional leadership

Product positioning

AI in marketing

Job description

Alchemy, a leading Web3 infrastructure platform, is hiring a Product Marketing Manager, Platform, to launch and own campaigns across the full platform. You will shape positioning, drive always-on content, and collaborate with DevRel to produce technical explainers and tutorials.

This role offers high ownership with a path to leadership and team-building. You'll own end-to-end campaigns, develop audience insights, and push creative concepts to make technical launches compelling while coordinating