Product Marketing Manager (Platform)

Alchemy; United States; Vor Ort; USD 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Health, dental and vision insurance

HSA

Flexible time off

Group meals

401k plan

Company retreats

Conferences and events

Gym membership

Commuting benefits

Relocation bonus

Paid parental leave

Home office stipend

Zusammenfassung

Alchemy is seeking a Product Marketing Manager, Platform to launch targeted campaigns across the full platform, from product launches to new vertical and segment pushes. You will own the always-on content and drive activation, cross-selling, and audience education.

You’ll collaborate with Product Marketing, DevRel, and Engineering to craft compelling narratives, position the platform for enterprise and crypto/Web3 audiences, and grow into a leadership role with a clear path to building a team.

Qualifikationen

• Genuine enthusiasm for AI and its impact on marketing and developer tools.
• Track record of owning a campaign end-to-end with stakeholder alignment, launch, measurement and reporting.
• Experience selling to developers on an API-first product with a developer dashboard.
• Creative instincts to elevate brand and campaigns for technical launches.
• Experience marketing to enterprise customers, especially financial services.
• Leadership or management experience or clear path to grow into it.

Aufgaben

• Own end-to-end campaigns from kickoff to report-out across the platform.
• Lead pillars of always-on content to drive activation and cross-sell.
• Partner with DevRel to produce technical content (docs explainers, videos, tutorials).
• Shape platform positioning and narratives to connect campaigns to Alchemy’s leadership in reliability.
• Collaborate with Product, Engineering, and DevRel to build scalable, high-impact campaigns.

Kenntnisse

Campaign management

Developer marketing

Product marketing

Cross-functional collaboration

Technical content

Leadership

Jobbeschreibung

• We’re looking for a Product Marketing Manager, Platform to launch targeted campaigns across Alchemy’s full platform, from product launches to new vertical and segment pushes, and to own the always-on content that fills the gaps in between. This is a high-ownership, high-influence seat with a long runway: you’ll start as an executional hire, but there’s a real path to Product Marketing Lead and to building a team under you if that’s the direction you want to grow


• Alchemy isn’t just infrastructure, it’s a full platform: building blocks for reads, writes, launching custom chains, and more, spanning verticals from crypto-native builders to traditional finance moving assets onchain. Every campaign we run, whether it’s a product launch, a new vertical push, or a piece of evergreen content, needs to tie back to one thing: Alchemy as the platform builders trust to build the future on


• You’ll own that positioning day to day, from the company-level narrative down to how a single launch is framed, working closely with Lisa (Product Marketing) especially early on as you build that domain authority


• You’ll run point end to end: strategy, tactics, project management, measurement, and reporting, on everything from major campaigns to the product launches, newsletter beats, and social content that run continuously. You can and should delegate execution (design, technical content with DevRel, and more), but you own the outcome


• When there’s no active campaign, you’re not idle: you own a pillar of Alchemy’s always-on content, filling the gap with mid- and bottom-funnel work that drives activation and cross-sell across our existing platform


• Launch targeted campaigns across product launches and new vertical/segment pushes, owning the strategy, the tactics, and the project management from kickoff to report-out


• Own and evolve Alchemy’s platform positioning: the throughline that connects every campaign back to Alchemy as a frontier leader built for reliability and performance, backed by real customer stories


• Own a pillar of Alchemy’s always-on content cadence, mid- and bottom-funnel work, product launch beats, and activation/cross-sell content, whenever there isn’t an active campaign in market


• Go deep on individual product areas and wide across the full platform, building the kind of product and audience understanding that lets you spot the next campaign or market opportunity before anyone asks for it


• Generate and pitch ideas for breaking into new markets and verticals, backed by a real read on the audience and the competitive landscape


• Partner with DevRel to produce the technical content (docs-adjacent explainers, videos, tutorials) that supports a campaign or fills a content gap


• Bring creative, visual thinking to launches that could otherwise be a dry API announcement, pushing for the campaign concept, not just the campaign checklist


• Delegate execution to design, agencies, and other specialists as needed, while remaining accountable for the outcome, the timeline, and the numbers


• Build stakeholder trust across Product, Engineering, and DevRel, so that partner teams want to work with you again

Benefits

• Health, dental and vision insurance


• HSA


• Flexible time off


• Group meals


• 401k plan


• Company retreats


• Conferences and events


• Gym membership


• Commuting benefits


• Relocation bonus


• Paid parental leave


• Home office stipend

Genuine enthusiasm for AI and how it’s changing marketing and the developer tools landscapeA track record of owning a campaign end to end: you can walk through, in detail, how you align stakeholders, launch, measure, and report on a campaign from a template through to resultsBias for speed and pragmatism: you default to “how do I get this out the door as fast and sharply as possible,” not “how do I make this perfect.”Strong cross-functional operator: Product and Engineering partners trust you and want to work with you againExperience selling to developers on a technical, API-first product with a developer dashboard, not a B2B SaaS platform candidates sign up for and self-manage. This is a hard requirementCreative instincts: you notice good brand and campaign work in the wild, and you bring visual or conceptual ideas that make a technical launch landExperience leading a large, high-visibility project end to end, e.g., a website overhaul, a rebrand, or a sales enablement overhaulGenuine curiosity and a love of learning: going deep on a single product area and wide across an entire platform both excite youExperience marketing to enterprise customers, especially financial servicesExperience as a software engineer prior to marketingBreadth of experience marketing to developers across crypto/Web3 verticalsLeadership or management experience, or a clear interest in growing into it