Platform Product Marketing Manager - Campaigns & Growth

SOLANA FOUNDATION; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Gym reimbursement

Home office budget

In-office meals

Commuter benefits

Flexible time off

Wellbeing & mental health perks

Learning stipend

Conferences & events

HSA/FSA plans

Fertility benefits

Job summary

Alchemy, a leading Web3 infrastructure provider, seeks a Product Marketing Manager, Platform to lead targeted campaigns across the full platform, from launches to new verticals. You will own the narrative, collaborate with Product Marketing early on, and shape the always-on content that drives activation and cross-sell across the platform.

You’ll manage strategy, tactics, measurement, and reporting end-to-end, working with DevRel on technical content and partnering with Design, Marketing, and

Qualifications

• Experience marketing to developers on API-first products and developer dashboards.
• Ability to own end-to-end campaigns from strategy to reporting.
• Strong cross-functional collaboration with product, eng, and DevRel teams.
• Creative instincts for launches and content that highlights product value.

Responsibilities

• Launch targeted campaigns across product launches and new verticals, owning strategy, tactics, and metrics.
• Shape platform positioning to connect campaigns to Alchemy's reliability and performance story.
• Own always-on content cadence including mid- and bottom-funnel work and activation content.
• Develop deep product-area understanding to identify new markets or opportunities.
• Generate ideas to break into new markets and verticals with audience-driven insights.
• Collaborate with DevRel to create technical content supporting campaigns.
• Bring creative, visual ideas to otherwise technical launches.
• Delegate execution to design/partners while accountable for outcomes.

Skills

Developer Marketing

Campaign Management

Cross-functional Collaboration

Brand & Content Strategy

AI Marketing

Job description

Alchemy, a leading Web3 infrastructure provider, seeks a Product Marketing Manager, Platform to lead targeted campaigns across the full platform, from launches to new verticals. You will own the narrative, collaborate with Product Marketing early on, and shape the always-on content that drives activation and cross-sell across the platform.

You’ll manage strategy, tactics, measurement, and reporting end-to-end, working with DevRel on technical content and partnering with Design, Marketing, and