Platform Marketing Lead — Strategy, Growth & Brand

Balavant Insurance Group; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Balavant Insurance Group is seeking a senior marketing leader to own the strategy, vendor management, and hands-on execution for a growing platform of specialty commercial insurance programs. You will unify four portfolio companies under a cohesive marketing approach and drive growth with an AI-assisted, scalable model.

You will manage strategy, prioritization, and partner relationships with portfolio CEOs and platform leadership, while building brand identity for new ventures and overseeing a

Qualifications

• 8-12 years in B2B demand generation or marketing BizOps.
• Experience selling through an intermediated or broker-based channel.
• Proven track record spanning strategy, creative production, and marketing operations.

Responsibilities

• Set program-level marketing strategy across four growing portfolio companies.
• Prioritize demand for marketing services across the platform and defend those calls to portfolio company leadership.
• Partner directly with portfolio company CEOs and platform leadership, representing marketing in executive-level conversations.
• Direct and execute brand and creative production, setting standards and using AI tooling to accelerate output.
• Build brand identity and credibility for new portfolio companies (logo, brand voice, image, visual identity).
• Manage a vendor bench for specialist execution (creative, paid media, content, HubSpot implementation).
• Select and setup MarTech stack.
• Own hands-on execution of demand generation programs in HubSpot: campaign creation, retargeting, lead scoring, segmentation, MQL reporting.
• Establish self-serve tools and branded templates so portfolio company sales teams can handle low-complexity marketing needs independently.
• Own budget, allocation, and forecasting for the marketing function.

Skills

B2B marketing

Demand generation

Strategic planning

Stakeholder management

Tools

HubSpot

Job description

Balavant Insurance Group is seeking a senior marketing leader to own the strategy, vendor management, and hands-on execution for a growing platform of specialty commercial insurance programs. You will unify four portfolio companies under a cohesive marketing approach and drive growth with an AI-assisted, scalable model.

You will manage strategy, prioritization, and partner relationships with portfolio CEOs and platform leadership, while building brand identity for new ventures and overseeing a