Platform Investment Strategist - Paid Search & Social

TRG; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

TRG is seeking an Investment Strategist, Platforms in Dallas to learn how brands grow and apply evidence-based marketing to platform-driven media. You will join the Strategy Collective, a cross-disciplinary team specializing in brand, media investments, and analytics, helping ensure investments deliver broad category attention and long-term growth.

You’ll support plans across search, retail media, social TV, and social commerce, collaborating with clients and internal teams to optimize campaigns

Qualifications

• Education, experience, or passion to develop a foundation of marketing or advertising media or agency structures.
• Ability to self-manage time and handle multiple projects at once, while meeting deadlines and quality of work.
• An eagerness to continue learning both tactical processes and underlying marketing principles to grow into an effective investment strategist.
• Strong attention to detail, organization, and stewardship of projects as assigned by multiple teams.
• Developing platforms-based activation skills and an understanding of the platforms media ecosystem, and soft skills to represent TRG in the vendor community.
• A curiosity to learn marketing effectiveness frameworks including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet & Field), and The Case for Creativity (Hurman). These books matter because they show how creativity and evidence work together to make brands easier to buy by making them harder to forget. Learning the shared language of these principles will be key to growth in this role.

Responsibilities

• Support investment strategy platforms to ensure that plans deliver efficient coverage of category buyers while meeting individual client marketing goals to achieve true brand growth.
• Prepare campaign frameworks, maintain communication on campaign development, steward daily campaign maintenance and optimizations, and assist with preparation of in-platform and technology partner reporting.
• Collaborate within the investment teams while executing across platforms-based media channels for assigned clients, prioritizing support tasks across investment team members and clients who may or may not have visibility into deadlines across one another.
• Develop and maintain relationships with clients, platform sales, and industry communities, representing TRG in a way that aligns with the agency’s vision and values.
• Develop an understanding of how large-scale media investments are planned and executed and how platforms-based media capabilities can facilitate campaign delivery.
• Begin to develop a framework for evidence-based marketing fundamental principles taught by Ehrenberg-Bass Institute, The IPA, The APG, LinkedIn B2B Institute, and others in the field of marketing science – such as Byron Sharp, Jenni Romaniuk, Peter Field, Les Binet, Grace Kite, Tom Roach, Sarah Carter, Mark Ritson, Ty Heath, Karen Nelson-Field, James Hurman, Fergus O’Carroll, Orlando Wood, Andrew Tindall, Henry Innis, Wiemer Snijders, and Ethan Decker.

Skills

Strategic thinking

Communication skills

Cross-functional collaboration

Data analysis

Learning agility

Job description

TRG is seeking an Investment Strategist, Platforms in Dallas to learn how brands grow and apply evidence-based marketing to platform-driven media. You will join the Strategy Collective, a cross-disciplinary team specializing in brand, media investments, and analytics, helping ensure investments deliver broad category attention and long-term growth.

You’ll support plans across search, retail media, social TV, and social commerce, collaborating with clients and internal teams to optimize campaigns