Planner, Paid Social

Horizon Media; New York (NY); On-site; USD 66,300 - 85,000; Full time

Job summary

Horizon Media, headquartered in New York City, seeks a driven paid social professional to manage and optimize client campaigns across Facebook and Instagram. You will collaborate with analytics and digital teams, develop media plans, and contribute to RFPs and decks for active client rosters.

You will monitor pacing, deliver insights, and support budget management while growing expertise in paid social tactics and partner negotiations.

Qualifications

• 1+ years of paid social media experience.
• Experience buying ads on Facebook and Instagram.
• Proficiency with Microsoft Excel and PowerPoint.
• Exposure to advanced targeting/retargeting tactics in social.
• Comfort owning and managing budget/investment levels in social.

Responsibilities

• Develop mastery of internal buying and reporting tools.
• Support measurement planning and pixel generation.
• Create traffic plan assets and tracking tags.
• QA tracking functionality and creative units.
• Generate placement information for client proof of placement.
• Set up client Paid Social campaigns with oversight from manager.
• Complete and monitor internal and client financial tracking documents.

Skills

Paid social media

Facebook & Instagram ads

MS Excel

PowerPoint

Budget management

Communication

Team collaboration

Tools

Facebook Ads Manager

Job description

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

Campaign Management/Execution – 25%

• Continue developing a mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
• Traffic plan assets such as creative and required tracking tags
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Support the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager
• Take ownership of completing and monitoring both internal team and client facing financial tracking documents

Reporting – 25%

• Monitor pacing and optimizations of active social campaigns across client roster daily
• Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
• Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed

Social Media Planning – 20%

• Support in developing proposals for paid social media campaigns across active client roster
• Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations
• Monitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledge
• Assist with maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars

Relationship Development – 15%

• Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
• Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)
• Participate in larger team projects with direct oversight from Supervisor

Learning & Development – 15%

• Attend agency learning sessions and vendor meetings
• Participate in internal and external learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)

Who You Are

• A strong, effective communicator
• A problem solver with the ability to develop creative solutions
• Detail oriented with strong organizational skills
• An effective time manager, comfortable working with multiple timelines and deliverables
• Comfortable working within large sets of data and numbers
• A helpful team player with business maturity in a professional setting, willing to roll up your sleeves
• Takes pride in ownership of work and demonstrates accountability
• Able to thrive in an agile, fast-paced environment and seek out feedback proactively
• Results and solutions oriented; consistently motivated, proactive, and resourceful
• Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 1+ years previous paid social media experience
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Proficiency working within Microsoft Excel and PowerPoint
• Exposure to advanced targeting/retargeting tactics in social
• Comfort owning and managing budget/investment levels in social

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations

Physical Activity and Work Environment

This role does not require any physical activity

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $85,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

As an organization, we take an aptitude and competency-based hiring approach.

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.