Plains/Mountain Regional Sales Manager

RACO Manufacturing & Engineering Co.

Denver (CO)

On-site

USD 90,000 - 130,000

Full time

12 days ago

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Benefits offered by this job

Competitive salary

Performance incentives

Benefits package

Paid holidays and vacation

Training & mentorship

Job summary

RACO Manufacturing & Engineering Co. is seeking a Regional Sales Manager to drive growth across a defined U.S. territory by leading independent sales reps and engaging key accounts in the water, wastewater, and industrial markets.

You will train reps, develop new business, and conduct product demonstrations, tradeshow participation, and customer engagements. Expect 40–80% travel and a role focused on ownership, accountability, and team collaboration.

Qualifications

5+ years in technical B2B sales or sales management.
Experience in water, wastewater, instrumentation, pumps, controls, or industrial automation preferred.
Proven success in consultative selling and managing independent reps or channel partners.
Willingness to travel 40–80% depending on region.

Responsibilities

Manage independent sales reps: train, coach, and support aligned with RACO’s sales process.
Drive business development and market growth with municipalities, utilities, OEMs, engineering firms, and large accounts.
Deliver compelling product demos and technical presentations to reps, contractors, and customers.
Identify, qualify, and onboard new sales reps for market penetration and growth.
Meet or exceed sales and revenue targets; maintain accurate opportunity and forecast reporting.

Skills

Communication skills

Presentation skills

Independent work

Technical aptitude

CRM & reporting

Team oriented

Education

Bachelor's degree preferred

Equivalent industry experience considered

Tools

CRM software

Job description

This job is for those located in MO, KS, CO, MN, WI, or IL. If you do not live in any of those states full-time, please look at our other regional openings.

About RACO

RACO Manufacturing & Engineering is a trusted leader in remote monitoring, alarm notification, and control solutions for the water, wastewater, and industrial markets. For more than 75 years, utilities, municipalities, and industrial operators have relied on RACO products to ensure uptime, compliance, and peace of mind. We combine technical excellence with a customer-first approach. At RACO, we believe in solving problems, not just selling products. Our sales team embodies integrity, discipline, and creativity in every customer interaction.

Our Culture

At RACO, culture is not a slogan—it’s how we work:

Integrity First

We do what we say, always.

Hard Work & Independence

We value people who take ownership, work with grit, and get things done without waiting for permission.

Curiosity & Consultative Selling

Our best salespeople listen deeply, ask smart questions, and help customers uncover problems worth solving.

Team-Oriented, Customer-Centric

We succeed together. Winning is when customers, representatives, and RACO all thrive.

If you thrive in an environment where accountability, resilience, and entrepreneurial drive are celebrated, you’ll fit right in.

Position Summary

Regional Sales Manager (RSM) is responsible for driving growth across a defined geographic territory by managing and developing independent sales representatives, cultivating relationships with engineering firms, OEMs, contractors, end users, and directly engaging in strategic accounts. The RSM is both a coach and a closer: training reps, supporting their success, and rolling up their sleeves to win business. This role requires significant travel to build relationships, lead product demonstrations, attend trade shows, and ensure RACO is the preferred partner in water, wastewater, and industrial monitoring and control solutions.

Key Responsibilities

Manage Sales Representatives

Train, coach, and support independent sales reps to ensure alignment with RACO’s sales process and values.
Conduct joint sales calls and customer visits; provide feedback and development.
Evaluate and retrain agencies as needed to maximize performance.

Business Development & Market Growth

Drive sales to municipalities, utilities, OEMs, engineering firms, commercial, and industrial operators, electricians and construction firms.
Identify and close high-volume accounts and large strategic opportunities.
Support and expand relationships with engineering firms to secure RACO in project specifications.

Customer & Market Engagement

Deliver compelling product demos, technical presentations, and training to reps, contractors, and customers.
Attend and support key trade shows in your region.
Gather market intelligence on customer needs, competitors, and trends; provide actionable feedback to leadership.

New Territory & Rep Development

Identify, qualify, and onboard new sales representatives when needed.
Conduct follow-up training and support to ensure successful market penetration.

Accountability & Reporting

Meet or exceed sales and revenue targets for the assigned region.
Maintain accurate reporting of opportunities, activities, and forecasts.
Contribute input to RACO’s overall sales strategy and product roadmap.

Qualifications

Experience

5+ years in technical B2B sales or sales management, ideally in water, wastewater, instrumentation, pumps, controls, or industrial automation.
Proven success in consultative selling, account growth, and managing independent reps or channel partners.

Skills

Strong communication and presentation skills (able to speak credibly with engineers, operators, and executives).
Ability to work independently, prioritize effectively, and manage a territory with minimal supervision.
Technical aptitude—comfortable learning, demonstrating, and troubleshooting industrial technology solutions.
Proficiency with CRM, reporting, and virtual collaboration tools (Teams, Zoom, etc.).
Work within a Team Concept. To listen, add to the focus, or take the Lead position within the Team.

Attributes