Pioneer SEO Manager for Lead-Gen Growth

Search For Hire; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Search For Hire is partnering with a US law firm to hire its first in-house SEO Manager in Austin, TX. You will own the organic search strategy and lead hands-on implementation, delivering measurable growth and acting as a pivotal contributor to a growing marketing function.

You’ll shape the roadmap for SEO across traditional and AI-enabled search, driving lead generation and conversion while aligning with expansion plans and potential acquisitions.

Qualifications

• Track record of generating leads through organic search in competitive markets.
• Ability to create an overall strategy and carry out hands-on implementation.
• Strong knowledge of technical SEO, on-page optimisation, content strategy and local SEO.
• Experience measuring performance beyond rankings and traffic, with a focus on enquiries, lead quality and business impact.
• Understanding of how AI search is evolving and practical testing of AEO/GEO opportunities.
• Confidence using GA4, GSC, crawling software and SEO research platforms.
• Ability to prioritise independently and explain recommendations to senior stakeholders.

Responsibilities

• Build and execute an SEO strategy aligned with lead generation and business growth goals.
• Audit existing performance, identify opportunities and prioritise a clear roadmap.
• Improve local search visibility through location-focused content and local SEO activity.
• Lead keyword research and content planning across services, locations and customer questions.
• Drive technical and on-page improvements for structure, linking, crawlability and indexation.
• Develop approaches to improve visibility in AI-generated answers and emerging search experiences.
• Shape content briefs and optimisation recommendations to build relevance and trust.
• Identify opportunities to improve the journey from organic visit to enquiry.
• Establish reporting connecting search visibility to qualified leads and commercial outcomes.
• Collaborate with the CMO and marketing team to assess SEO opportunities in acquisitions.

Skills

Strategic SEO planning

Technical SEO

Local SEO

Content strategy

Analytics & measurement

Tools

GA4

Google Search Console

Crawling software

SEO research platforms

Job description

Search For Hire is partnering with a US law firm to hire its first in-house SEO Manager in Austin, TX. You will own the organic search strategy and lead hands-on implementation, delivering measurable growth and acting as a pivotal contributor to a growing marketing function.

You’ll shape the roadmap for SEO across traditional and AI-enabled search, driving lead generation and conversion while aligning with expansion plans and potential acquisitions.