PINK Brand Lead: Customer Experience & Store Growth

Victoria's Secret & Co.; Wyomissing (Berks County); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Victoria's Secret in Wyomissing seeks a PINK Manager to lead with a values-based approach, delivering exceptional customer and associate experiences while growing brand top-line sales. In higher complexity stores, this role directs Brand Supervisors and coaches teams to ensure consistent execution.

Reports to Store Manager or Assistant Store Manager. The PINK Manager drives the overall customer and brand experience, translating brand direction into priorities, managing visual merchandising,

Qualifications

• Leads by example with a values-based approach.
• Coaches Brand Supervisors and Selling Associates to meet brand standards.
• Delivers exceptional customer and associate experiences that drive sales.

Responsibilities

• Owns visual execution and translates brand directions into daily priorities.
• Develops product storytelling and selling behaviors to protect the customer experience.
• Provides category-level performance insights using company tools and reports.
• Maintains sales floor and fitting room standards in line with brand guidelines.
• Manages talent lifecycle including interviewing, hiring decisions and performance management.
• Directs PINK Supervisors and Selling Associates as assigned; leads in high-volume environments.

Skills

Leadership

Coaching

Customer focus

Visual merchandising

People management

Job description

Description

A Victoria’s Secret & Co PINK Manager a values-based leader who delivers exceptional customer and associate experiences to grow brand top-line sales. In higher complexity stores, this role provides direction, prioritization, and coaching to Brand Supervisors to ensure consistent execution. This role reports to the Store Manager or Assistant Store Manager, as assigned.

Key Responsibilities

The PINK Manager drives the overall customer and brand experience within the PINK Business. They ensure both product presentation and selling behaviors reflect the Brand’s guidance and objectives. Specifically, the PINK Manager owns:

• Visual execution within their line of business by translating brand direction into clear priorities and daily actions
• Product storytelling and selling behaviors, protecting the emotional tone of the customer’s experience
• Category-level performance insights, leveraging company tools and reports
• Sales floor and fitting room standards (if applicable)
• Talent lifecycle, including interviewing and hiring decisions and performance management, along with the Store Manager
• Direct reports, as assigned, including PINK Supervisors and/or Selling Associates
• This role is present in higher volume or more complex environments and leads the performance and direction of the business.

Store Leadership Expectations

• Leading and demonstrating company values
• Executing the role of the Head Coach to deliver exceptional customer experiences through coaching, zoning, team selling and personally selling.
• Coaching & development of associates
• Executing Daily Work Force Management actions to manage labor hours
• Maintaining visual merchandising standards
• Collaborating with Sales Leadership Teams to ensure seamless execution
• Leading and modeling behaviors that link to leadership competencies
• Demonstrating and leading company policy and procedures
• Additional duties, as assigned, including, but not limited to: floorset mapping and execution, product launch support, brand education, and shipment processing

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