Brand Experience Leader - Retail Coaching & Growth

Victoria's Secret & Co.; Minnesota; On-site; USD 55,000 - 75,000; Full time

Job summary

Victoria's Secret in Minnesota is seeking a PINK Manager who leads with integrity and a values-based mindset to deliver exceptional customer and associate experiences while driving brand top-line sales across the store.

This role coaches Brand Supervisors and Selling Associates, translates brand direction into daily actions, maintains visuals, and collaborates with the Store Manager on interviews, staffing, and performance management, ensuring strong execution in higher-volume environments.

Responsibilities

• Translate brand direction into daily actions and priorities.
• Maintain product storytelling and selling behaviors to protect the customer experience.
• Leverage tools and reports for category-level performance insights.
• Uphold sales floor and fitting room standards where applicable.
• Participate in interviewing, hiring decisions, and performance management with the Store Manager.
• Manage direct reports, including PINK Supervisors and Selling Associates.
• Lead performance and direction of the business in higher-volume/complex stores.
• Lead and demonstrate company values.
• Act as Head Coach to deliver exceptional customer experiences through coaching, zoning, team selling and personal selling.
• Coach and develop associates.
• Execute daily workforce management to control labor hours.
• Maintain visual merchandising standards.
• Collaborate with Sales Leadership for seamless execution.
• Model leadership competencies and enforce company policies and procedures.
• Assist floorset mapping, product launches, brand education, and shipment processing.

Job description

Description

A Victoria’s Secret & Co PINK Manager a values-based leader who delivers exceptional customer and associate experiences to grow brand top-line sales. In higher complexity stores, this role provides direction, prioritization, and coaching to Brand Supervisors to ensure consistent execution. This role reports to the Store Manager or Assistant Store Manager, as assigned.

Key Responsibilities

The PINK Manager drives the overall customer and brand experience within the PINK Business. They ensure both product presentation and selling behaviors reflect the Brand’s guidance and objectives. Specifically, the PINK Manager owns:

• Visual execution within their line of business by translating brand direction into clear priorities and daily actions
• Product storytelling and selling behaviors, protecting the emotional tone of the customer’s experience
• Category-level performance insights, leveraging company tools and reports
• Sales floor and fitting room standards (if applicable)
• Talent lifecycle, including interviewing and hiring decisions and performance management, along with the Store Manager
• Direct reports, as assigned, including PINK Supervisors and/or Selling Associates
• This role is present in higher volume or more complex environments and leads the performance and direction of the business.

Store Leadership Expectations

• Leading and demonstrating company values
• Executing the role of the Head Coach to deliver exceptional customer experiences through coaching, zoning, team selling and personally selling.
• Coaching & development of associates
• Executing Daily Work Force Management actions to manage labor hours
• Maintaining visual merchandising standards
• Collaborating with Sales Leadership Teams to ensure seamless execution
• Leading and modeling behaviors that link to leadership competencies
• Demonstrating and leading company policy and procedures
• Additional duties, as assigned, including, but not limited to: floorset mapping and execution, product launch support, brand education, and shipment processing

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