Physician Relations Manager

UMass Memorial Medical Group; Worcester (MA); On-site; USD 99,000 - 178,000; Full time

Benefits offered by this job

Signing bonus

Job summary

UMass Memorial Medical Group is seeking a physician referral services professional to act as the primary sales and marketing contact for referring physician offices in central Massachusetts. You will build strong relationships with executives, specialists, PCPs and office staff, driving growth and improving access to clinical services.

Reporting to the Sr. Director of Physician Referral Services, you will lead outreach initiatives, gather feedback, and develop plans to increase referrals while

Qualifications

• Experience building physician referral networks and outreach programs.
• Strong relationship-building and communication skills.
• Ability to analyze referral data and provide feedback to leadership.

Responsibilities

• Functions as the primary sales and marketing contact for referring physician offices, strengthening relationships with executives, service line providers, and PCPs in central MA.
• Develops and executes a comprehensive strategy to grow system objectives and MCN participation.
• Collaborates with senior executives and marketing to identify key physicians and physician groups in the primary service area.
• Maintains profiles of offices visited and a central database on referring physician feedback and issues.
• Tracks outreach activity and designs plans to reduce leakage of referrals and grow referrals.

Job description

Exemption Status:

Exempt

Hiring Range:

$98,862.40 - $177,944.00 (based on a full time schedule of 40 hours per week).

Please note that the final offer will vary based on scheduled hours. Compensation for part-time or reduced schedules will be prorated based on scheduled weekly hours, experience, skills, qualifications, and internal equity considerations.

Schedule Details:

Monday through Friday

Scheduled Hours: 8 a.m. - 5 p.m.

Shift: 1 - Day Shift, 8 Hours (United States of America)

Hours: 40

Cost Center: 99940 - 5880 Physician Concierge Services

This position may have a signing bonus available a member of the Recruitment Team will confirm eligibility during the interview process.

Everyone Is a Caregiver

At UMass Memorial Health, everyone is a caregiver - regardless of their title or responsibilities. Exceptional patient care, academic excellence and leading-edge research make UMass Memorial the premier health system of Central Massachusetts, and a place where we can help you build the career you deserve. We are more than 20,000 employees, working together as one health system in a relentless pursuit of healing for our patients, community and each other. And everyone, in their own unique way, plays an important part, every day.

Reporting to Sr. Director of Physician Referral Services, serves as an advocate for growth, network development and access by building a positive rapport with referring physicians in the community, Senior Leadership, Service Line physicians, and other stakeholders. Manages outreach efforts to enhance relationships with community-based providers and their office staff, build volume, increase managed care network participation, and facilitate meetings between Executives, Service Line specialists, and community-based referral sources. Responsible for providing feedback and recommendations as appropriate. Identifies and acts upon growth opportunities for the organization. Escalates system issues through appropriate channels.

I. Major Responsibilities:

• Functions as the primary sales and marketing contact for referring physician offices, strengthening physician relationships among UMMMC Executives, Service Line providers/specialists, community-based Service Line specialists, and primary care physicians (PCPs) in central MA. Increases awareness of UMMMC depth, breadth and quality among referral sources throughout the primary and secondary service areas.
• Identifies, proposes, executes and continually updates a comprehensive strategy for achieving system objectives. Enhances awareness of MCN participation, employment opportunities, specialty and sub-specialty capabilities at UMMMC and at member hospitals.
• Works collaboratively with the Senior Executives, Marketing, Physician Referral Services and Office of Clinical Integration (OCI) to identify key physicians, physician groups and practices within the primary service area of the Medical Center and Member Hospitals. Enhances referral database to include information on referring physicians and facilities.
• Develops and maintains profiles of offices visited using Salesforce, SharePoint, and other appropriate means. Maintains a central database on referring physician complaints, including system-level issues. Provides summary information on types of complaints and issues to senior management on a routine basis. Escalates referring physician complaints to appropriate departments. Works with senior management to ensure all complaints are appropriately and fully addressed.
• In conjunction with key Senior Executives, Service Line leadership, OCI, Marketing and Member Hospital leadership, analyzes and reviews referral, inpatient admission, and transfer data to identify physician groups and areas for incremental volume growth. Track outreach activity, design a plan to reduce leakage of referrals, and monitor success of outreach initiative and deliver growth in referrals.
• Makes regular office visits with current referring physicians and office staff in the community to promote access/use of clinical services, participation in our MCN and employment opportunities. Identifies access and service barriers, customer service improvement opportunities and other strategies to strengthen relationships with referring physicians. Develops new referral sources.
• Monitors environment in primary service area (PSA) and secondary service area (SSA) to understand competitor strengths and weaknesses, and identify opportunities and report to leadership.
• Identifies, characterizes and reports details and provides feedback regularly to key Senior Executives, Service Line leadership and medical center senior administration regarding needs identified by referring physicians including but not limited to access, service and communication issues or concerns and departmental strengths. Makes recommendation