Physician Liaison & Healthcare Growth Specialist

Mountain River Physical Therapy; Wheeling (WV); On-site; USD 26,000 - 34,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

Paid Time Off

401(k) with employer matching up to 4%

Structured onboarding 30/60/90 days

Mileage reimbursement

Quarterly bonus opportunity

Job summary

Mountain River Physical Therapy, part of the Confluent Health family, is seeking a relationship-driven FULL-TIME Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals throughout the Wheeling area.

This field-based role emphasizes building relationships, representing a healthcare brand in the community, and turning outreach into measurable referral growth.

Qualifications

• Experience in physician liaison work, healthcare marketing, medical sales, provider relations, community outreach, or business development (1–2 years).
• Bachelor’s degree preferred; not required but a plus; healthcare background helpful.

Responsibilities

• Build productive relationships with physicians, referral coordinators, hospital systems, and other healthcare partners.
• Develop and execute a territory outreach plan to increase awareness and patient referrals.
• Identify new referral opportunities and strengthen relationships with existing provider offices.
• Coordinate opportunities for physical therapists and clinic leaders to connect with referral sources.
• Track outreach activity, referral trends, and market opportunities to determine what is working and where to focus.
• Support community events, partnerships, sponsorships, and local marketing initiatives.
• Help clinic leaders create action plans for locations needing referral growth.

Skills

Relationship building

Territory management

Communication

Data-driven approach

Education

Bachelor’s degree

High School Diploma/GED

Tools

Microsoft Office

CRM experience

Social media tools

Job description

Mountain River Physical Therapy, part of the Confluent Health family, is seeking a relationship-driven FULL-TIME Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals throughout the Wheeling area.

This field-based role emphasizes building relationships, representing a healthcare brand in the community, and turning outreach into measurable referral growth.