Physician Liaison Adult Services

VCU Health System Authority; Richmond (VA); On-site; USD 90,000 - 120,000; Full time

Job summary

VCU Health System Authority seeks a Physician Liaison to connect referring providers with the health system, driving referral growth and market share.

You will educate providers on services, manage a portfolio, and coordinate engagement activities to improve access and coordination of care.

Qualifications

• Bachelor's degree in marketing, healthcare administration, or related field, or equivalent experience.
• Five years of healthcare business development, consultative sales, or provider relationship management experience.
• Excellent oral, written, presentation, and interpersonal communication skills.
• Strong organizational skills; ability to plan, direct, and manage multiple projects simultaneously.
• Self-motivated, results-oriented with solid analytical abilities and business acumen.

Responsibilities

• Manage a geographic portfolio of referring providers to identify growth opportunities and influence referrals.
• Build and sustain relationships with referring providers and practice staff through structured outreach and follow-ups.
• Use consultative techniques to uncover provider needs and align VCU Health solutions with practice goals.
• Facilitate patient referrals and help practices navigate the health system for efficient access and coordination of care.
• Develop targeted outreach campaigns to grow referrals and reduce network leakage in priority service lines.
• Coordinate provider engagement activities such as physician roundtables and clinical briefings.
• Maintain accurate documentation of outreach activities, opportunities, and issues in CRM/PRM systems.
• Meet or exceed activity, referral, and revenue-based targets with ROI tracking.

Education

Bachelor's degree in marketing/healthcare administration

Job description

The Physician Liaison serves as a key connection between VCU Health and the referring provider community, operating with a consultative, business development-focused approach to relationship management. In addition to educating referring providers about the breadth of services offered across the health system, this role is responsible for driving referral growth, expanding market share, and achieving defined performance targets across inpatient and outpatient services.

The liaison develops strong relationships with referring providers and practices, identifies growth opportunities, and proactively influences referral behavior through data-driven insights, value-based conversations, and targeted outreach.

The liaison acts as a trusted resource for referring providers, ensuring effective two-way communication, issue resolution, and alignment between community needs and VCU Health's capabilities.

Essential Job Statements

Business Development, Sales Strategy & Relationship Management

• Manage a geographically assigned portfolio of referring providers, using market intelligence, claims data, and internal capacity insights to identify growth opportunities, influence referral patterns, and position VCU Health services competitively.
• Build and sustain relationships with referring providers and practice staff through structured outreach, including pre-call planning, in-person visits, and consistent follow-up.
• Apply consultative techniques to uncover provider needs, address barriers, and align VCU Health solutions with practice goals.
• Facilitate patient referrals and assist practices in navigating the health system, supporting efficient access, intake, and coordination of care.
• Develop and execute targeted outreach campaigns to grow referrals and reduce network leakage in priority service lines.
• Coordinate and support VCU Health provider engagement activities, including physician roundtables, educational presentations, clinical briefings, and practice visits.
• Maintain accurate and timely documentation of outreach activities, opportunities, and issues within PRM systems.
• Meet or exceed established activity, referral, and revenue-based performance targets, using PRM reporting to track outcomes and demonstrate ROI.

Project Management & Internal Collaboration

• Partner with marketing, communications, and other internal teams to develop aligned messaging, outreach materials, and campaigns that support system objectives.
• Collaborate with patient advocacy teams and department administrators to address complex provider or patient concerns.
• Develop and manage project plans related to provider engagement initiatives, including defining metrics and reporting on progress and outcomes.
• Collaborate with service line leaders and system leadership to maintain a comprehensive understanding of clinical services, strategic priorities, and operational needs.
• Serve as a liaison between referring providers and internal stakeholders to ensure alignment, responsiveness, and service excellence.

Issue Resolution & Continuous Improvement

• Address provider concerns by triaging and managing them within the CRM, and by coordinating with internal stakeholders to ensure timely and effective resolution.
• Analyze trends in provider feedback and referral challenges to identify systemic issues and opportunities for improvement.
• Develop actionable solutions and partner with leadership to implement strategies that enhance the provider experience and referral processes.

Patient Population: N/A

Employment Qualifications

• Education Required: Bachelor's degree in marketing, healthcare administration, or a related field, or equivalent work experience in a similar role.
• Education Preferred: Bachelor's degree in marketing, healthcare administration, or a related field.
• Licensing/ Certification .
• Licensure Required: N/A
• Licensure Preferred: N/A
• Certification Required: N/A
• Certification Preferred: N/A

Minimum Qualifications

• Years and Type of Required Experience: Five (5) years of experience in one or more of the following functions within a healthcare environment: business development, consultative sales, physician engagement/relationship management, marketing, or relationship management.
• Other Knowledge, Skills and Abilities Required: Highly self-motivated and results-oriented, with strong organizational skills. Excellent oral, written, presentation, and interpersonal skills. Ability to plan, direct, implement, and evaluate multiple projects simultaneously. Ability to work in a fast-paced environment and respond to requests in a timely manner. Strong consultative skills, business acumen, and problem-solving/analytical abilities
• Other Knowledge, Skills and Abilities Preferred: Demonstrated success in consultative sales, business development, or provider relations, preferably in healthcare or a related industry. Experience managing a sales pipeline and achieving revenue or growth targets. Strong analytical skills, with the ability to translate