Physician Liaison Adult Services

Virginia Commonwealth University Health; United States; Presencial; USD 76 000 - 117 000; Tempo integral

Resumo da oferta

Virginia Commonwealth University Health seeks a dynamic professional to lead business development, sales strategy, and relationship management with referring providers. The role focuses on building durable partnerships, applying consultative selling techniques, and guiding practices through the health system to improve access and coordination of care.

The position emphasizes outreach campaigns, cross-functional collaboration, and metrics-driven performance, including utilization of CRM systems

Qualificações

• Five (5) years of experience in business development, sales, or provider relations in healthcare.
• Strong written, verbal, presentation, and interpersonal skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Responsabilidades

• Build and sustain relationships with referring providers and practice staff through structured outreach, including pre-call planning, in-person visits, and consistent follow-up.
• Apply consultative techniques to uncover provider needs and align VCU Health solutions with practice goals.
• Facilitate patient referrals and assist practices in navigating the health system for efficient access and coordination of care.
• Develop and execute targeted outreach campaigns to grow referrals and reduce network leakage.
• Coordinate and support provider engagement activities, including physician roundtables, educational briefings, and practice visits.
• Maintain accurate documentation of outreach activities, opportunities, and issues within PRM systems.
• Meet or exceed activity, referrals, and revenue-based targets, using PRM reporting to track ROI.
• Partner with marketing and internal teams to develop aligned messaging and campaigns.
• Collaborate with patient advocacy teams and department administrators on complex provider or patient concerns.
• Develop and manage project plans for provider engagement initiatives with defined metrics.
• Collaborate with service line leaders to understand clinical services and operational needs.
• Serve as a liaison between referring providers and internal stakeholders to ensure service excellence.
• Triage and address provider concerns within the CRM and coordinate timely resolutions.
• Analyze trends in provider feedback to identify issues and opportunities for improvement.
• Develop actionable solutions and partner with leadership to enhance the provider experience and referral processes.

Conhecimentos

Consultative sales

Provider engagement

Relationship management

Communication skills

Project management

Formação académica

Bachelor’s degree or equivalent

Descrição da oferta de emprego

Essential Job Statements

Business Development, Sales Strategy & Relationship Management:

Build and sustain relationships with referring providers and practice staff through structured outreach, including pre-call planning, in-person visits, and consistent follow-up.

Apply consultative techniques to uncover provider needs, address barriers, and align VCU Health solutions with practice goals.

Facilitate patient referrals and assist practices in navigating the health system, supporting efficient access, intake, and coordination of care.

Develop and execute targeted outreach campaigns to grow referrals and reduce network leakage in priority service lines.

Coordinate and support VCU Health provider engagement activities, including physician roundtables, educational presentations, clinical briefings, and practice visits.

Maintain accurate and timely documentation of outreach activities, opportunities, and issues within PRM systems.

Meet or exceed established activity, referral, and revenue-based performance targets, using PRM reporting to track outcomes and demonstrate ROI.

Project Management & Internal Collaboration:

Partner with marketing, communications, and other internal teams to develop aligned messaging, outreach materials, and campaigns that support system objectives.

Collaborate with patient advocacy teams and department administrators to address complex provider or patient concerns.

Develop and manage project plans related to provider engagement initiatives, including defining metrics and reporting on progress and outcomes.

Collaborate with service line leaders and system leadership to maintain a comprehensive understanding of clinical services, strategic priorities, and operational needs.

Serve as a liaison between referring providers and internal stakeholders to ensure alignment, responsiveness, and service excellence.

Issue Resolution & Continuous Improvement:

Address provider concerns by triaging and managing them within the CRM, and by coordinating with internal stakeholders to ensure timely and effective resolution.

Analyze trends in provider feedback and referral challenges to identify systemic issues and opportunities for improvement.

Develop actionable solutions and partner with leadership to implement strategies that enhance the provider experience and referral processes.

Patient Population: N/A

Employment Qualifications

Education Required: Bachelor’s degree in marketing, healthcare administration, or a related field, or equivalent work experience in a similar role.

Education Preferred: Bachelor’s degree in marketing, healthcare administration, or a related field.

Licensing/Certification: Licensure Required: N/A Licensure Preferred: N/A Certification Required: N/A Certification Preferred: N/A

Minimum Qualifications: Five (5) years of experience in one or more of the following functions within a healthcare environment: business development, consultative sales, physician engagement/relationship management, marketing, or relationship management.

• Highly self-motivated and results-oriented, with strong organizational skills.
• Excellent oral, written, presentation, and interpersonal skills.
• Ability to plan, direct, implement, and evaluate multiple projects simultaneously.
• Ability to work in a fast-paced environment and respond to requests in a timely manner.
• Strong consultative skills, business acumen, and problem-solving/analytical abilities.

Other Knowledge, Skills and Abilities Preferred: Demonstrated success in consultative sales, business development, or provider relations, preferably in healthcare or a related industry. Experience managing a sales pipeline and achieving revenue or growth targets. Strong analytical skills, with the ability to translate data into actionable growth strategies. Proven ability to influence decision-making and drive behavior change among professional stakeholders.

Physical & Working Conditions

Working Conditions: Periods of high stress and fluctuating workloads may occur. General office environment. Required to car travel to off-site locations, occasionally in adverse weather conditions.

Physical Requirements: Lifting/Carrying (0-50 lbs.), Lifting/Carrying (50-100 lbs.), Push/Pull (0-50 lbs.), Push/Pull (50-100 lbs.), Stoop, Kneel, Squat, Crawling, Climbing, Balance, Bending.

Manual dexterity (eye/hand coordination), Repetitive arm/hand movements, Finger Dexterity. Hazards: N/A.

Mental/Sensory – Emotional. Reasoning, Problem Solving, Hearing, Speak Clearly, Write Legibly, Reading, Logical Thinking. Emotional: Fast pace environment, Steady Pace, Able to Handle Multiple Priorities, Noisy Environment, Able to Adapt to Frequent Change.

Compensation

Compensation Range $75,524.80 - $117,083.20. Actual salary offers will be based on several key factors to include relevant work experience, credentials, and qualifications.

EEO Employer/Disabled/Protected Veteran

Who We Are

Inventing better care, day by day by discovery Sound outrageous? It absolutely is. Sound impossible? That's never stopped us before. Sound like hard work, intense research, collaboration with experts around the world, sheer brainpower meets unrelenting willpower? That's. Exactly. Right. We'll do whatever it takes to offer the best in care and empower the best in quality of life. And it's an approach that works - whether it's a patient who undergoes a new, life-saving procedure or a clinical researcher who finds promise in a new cancer treatment, exciting new medicine is happening at VCU Health.

We have it all:

• One college and four health sciences schools
• An academic medical center
• A Level I trauma center
• One of only two NCI-designated cancer centers in Virginia
• The region’s only full-service children’s hospital
• More than 800 physicians in 200 specialties
• With a community health center, dedicated research teams, facilities and valued partners in every field

Our medical teams are top notch. And we're not too shy to boast of internationally known physicians, some recognized as the best in the country, top-ranked local specialists and all-around all-stars at every level. From our very first years to our most recent advancements, we are driven to learn more, dig deeper, teach passionately and never rest in order to be a true leader in discovering what's possible in health and recovery. We are a comprehensive system of care and a pioneer of health. Read VCU Health Year In Review for more about our accomplishments.