Physician Liaison Adult Services

Virginia Commonwealth University Health; Richmond (VA); In loco; USD 76.000 - 117.000; Tempo pieno

Descrizione del lavoro

Virginia Commonwealth University Health in Richmond seeks a Physician Liaison for Adult Services to drive referrals and educate providers on the system’s services. You will manage a regional portfolio, build strong relationships, and apply consultative techniques to align offerings with practice goals.

The role requires five years in healthcare business development or related fields, plus a bachelor’s degree and excellent communication skills. Travel to off-site locations is expected.

Competenze

• Five years in healthcare business development, consultative sales, or provider relations.
• Strong communication, problem-solving, and project management abilities.
• Experience using CRM systems and data to drive growth.

Mansioni

• Manage a region of referring providers; identify growth opportunities using market data.
• Build and sustain relationships through outreach, visits, and follow-ups.
• Coordinate with marketing and clinical leadership to align services with provider needs.
• Drive patient referrals and streamline access, intake, and care coordination.

Conoscenze

Business development

Consultative sales

Physician engagement

Marketing

Relationship management

Formazione

Bachelor's degree in marketing, healthcare administration, or related field

Descrizione del lavoro

Physician Liaison Adult Services### Physician Liaison Adult ServicesApply: Richmond, VA: Full time: Posted Today: R47617The Physician Liaison serves as a key connection between VCU Health and the referring provider community, operating with a consultative, business development–focused approach to relationship management. In addition to educating referring providers about the breadth of services offered across the health system, this role is responsible for driving referral growth, expanding market share, and achieving defined performance targets across inpatient and outpatient services. The liaison develops strong relationships with referring providers and practices, identifies growth opportunities, and proactively influences referral behavior through data-driven insights, value-based conversations, and targeted outreach. The liaison acts as a trusted resource for referring providers, ensuring effective two-way communication, issue resolution, and alignment between community needs and VCU Health’s capabilities.**Essential Job Statements****Business Development, Sales Strategy & Relationship Management:**Manage a geographically assigned portfolio of referring providers, using market intelligence, claims data, and internal capacity insights to identify growth opportunities, influence referral patterns, and position VCU Health services competitively. Build and sustain relationships with referring providers and practice staff through structured outreach, including pre-call planning, in-person visits, and consistent follow-up. Apply consultative techniques to uncover provider needs, address barriers, and align VCU Health solutions with practice goals. Facilitate patient referrals and assist practices in navigating the health system, supporting efficient access, intake, and coordination of care. Develop and execute targeted outreach campaigns to grow referrals and reduce network leakage in priority service lines. Coordinate and support VCU Health provider engagement activities, including physician roundtables, educational presentations, clinical briefings, and practice visits. Maintain accurate and timely documentation of outreach activities, opportunities, and issues within PRM systems. Meet or exceed established activity, referral, and revenue-based performance targets, using PRM reporting to track outcomes and demonstrate ROI.**Project Management & Internal Collaboration:**Partner with marketing, communications, and other internal teams to develop aligned messaging, outreach materials, and campaigns that support system objectives. Collaborate with patient advocacy teams and department administrators to address complex provider or patient concerns. Develop and manage project plans related to provider engagement initiatives, including defining metrics and reporting on progress and outcomes. Collaborate with service line leaders and system leadership to maintain a comprehensive understanding of clinical services, strategic priorities, and operational needs. Serve as a liaison between referring providers and internal stakeholders to ensure alignment, responsiveness, and service excellence.**Issue Resolution & Continuous Improvement:**Address provider concerns by triaging and managing them within the CRM, and by coordinating with internal stakeholders to ensure timely and effective resolution. Analyze trends in provider feedback and referral challenges to identify systemic issues and opportunities for improvement. Develop actionable solutions and partner with leadership to implement strategies that enhance the provider experience and referral processes. **Patient Population:** N/A **Employment Qualifications**Education Required: Bachelor’s degree in marketing, healthcare administration, or a related field, or equivalent work experience in a similar role.Education Preferred: Bachelor’s degree in marketing, healthcare administration, or a related field.**Licensing/ Certification***.*Licensure Required: N/ALicensure Preferred: N/A Certification Required: N/ACertification Preferred: N/A **Minimum Qualifications**Years and Type of Required Experience: Five (5) years of experience in one or more of the following functions within a healthcare environment: business development, consultative sales, physician engagement/relationship management, marketing, or relationship management.Other Knowledge, Skills and Abilities Required: Highly self-motivated and results-oriented, with strong organizational skills. Excellent oral, written, presentation, and interpersonal skills. Ability to plan, direct, implement, and evaluate multiple projects simultaneously. Ability to work in a fast-paced environment and respond to requests in a timely manner. Strong consultative skills, business acumen, and problem-solving/analytical abilitiesOther Knowledge, Skills and Abilities Preferred: Demonstrated success in consultative sales, business development, or provider relations, preferably in healthcare or a related industry. Experience managing a sales pipeline and achieving revenue or growth targets. Strong analytical skills, with the ability to translate data into actionable growth strategies. Proven ability to influence decision-making and drive behavior change among professional stakeholders. **Working Conditions:** Periods of high stress and fluctuating workloads may occur. General office environment. Required to car travel to off-site locations, occasionally in adverse weather conditions.**Physical Requirements**Physical Demands: Lifting/ Carrying (0-50 lbs.), Lifting/ Carrying (50-100 lbs.), Push/ Pull (0-50 lbs.), Push/ Pull (50-100 lbs.), Stoop, Kneel, Squat, Crawling, Climbing, Balance, BendingWork Position: Sitting, Walking, Standing **Additional Physical Requirements/ Hazard**sPhysical Requirements: Manual dexterity (eye/hand coordination), Repetitive arm/hand movements, Finger DexterityHazards: N/A **Mental/Sensory – Emotional**Mental/Sensory: Strong Recall, Reasoning, Problem Solving, Hearing, Speak Clearly, Write Legibly, Reading, Logical ThinkingEmotional: Fast pace environment, Steady Pace, Able to Handle Multiple Priorities, Noisy Environment, Able to Adapt to Frequent ChangeCompensation Range$75,524.80 - $117,083.20Actual salary offers will be based on several key factors to include relevant work experience, credentials, and qualifications. 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