Physician Liaison

EyeSouth Partners

Gainesville (GA)

On-site

USD 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Medical

Dental

Vision

401k w/ Match

HSA/FSA

Telemedicine

Generous PTO Package

Employee Discounts and Perks

Employee Assistance Program

Group Life/AD&D

Short Term Disability Insurance

Long Term Disability Insurance

Job summary

EyeSouth Partners’ North Georgia Eye Associates in Gainesville, GA is seeking a Physician Liaison to strengthen relationships with referring physicians, grow patient referrals, and promote our services. You will visit targets, analyze market data, and share insights to strengthen market position.

The role requires 3+ years in healthcare sales, a related degree, and strong communication, presentation, and organizational skills. Travel as needed.

Qualifications

Bachelor's or equivalent in sales, marketing, healthcare administration or related field.
3+ years’ experience in healthcare sales.
Strong communication and relationship-building abilities.
Ability to travel as needed.
Experience analyzing data and market trends.
General medical knowledge related to facility services and equipment.
Proven track record in meeting sales targets.
Excellent presentation and interpersonal skills.

Responsibilities

Develops and fosters relationships with referring physicians to increase patient referrals.
Leads initiatives to build volume and favorable provider perceptions.
Increases visibility of services by visiting referral sources.
Identifies tactics to promote provider interaction and engagement.
Oversees market-share protection and growth through competitive analysis.
Profiles and monitors market areas for changes in demographics and competition.
Uses patient survey data to identify opportunities for improvement in referrals.
Measures liaison activities and shares weekly reports on visits and outcomes.
Meets with local practices, hospitals, and clinical directors to expand referral networks.
Organizes physician meetings and education events; supports staff training and coordination.
Delivers weekly and plan-for-next-week reports (visits, plans, admin).
Demonstrates discretion and independent judgment in physician needs.

Skills

Relationship building

Healthcare sales

Persuasive communication

Public speaking

Data analysis

Interpersonal skills

Organizational skills

Team collaboration

Travel willingness

Education

Bachelor's degree (sales/marketing/healthcare)

Associate's degree (sales/marketing)

Tools

Microsoft Office

Job description

North Georgia Eye Associates has been a premiere eye care provider in North Georgia for over sixty years. Our locations include Gainesville, Braselton, Clayton, Cornelia, Hamilton Mill/Dacula and Cumming. With Board Certified Ophthalmologists and Optometrists, we can service all our patient’s eyecare needs. Our surgery center was recognized as one of America's top ambulatory surgery centers by Newsweek in 2022. Our surgeons offer femtosecond assisted laser cataract surgery. North Georgia Eye Aesthetics offers oculoplastic and reconstructive services. We have a dedicated dry eye clinic which includes state of the art treatments including Lipiflow and IPL.. Whether your patients need an annual eye check or treatment for a specific eye condition, North Georgia Eye Associates can care for their entire family.

The Physician Liaison serves as a representative for the doctors and services provided at the Practice. As a representative, they bridge the gap of communication between referring doctors and specialty physicians. During these provider liaison visits, they meet with referring doctors to discuss patient care, referrals, and new treatments.

Responsibilities and Qualifications

Develops and fosters relationships with referring physicians to increase patient referrals. Consistently works to ensure solid relationships and referral pathways are smooth.
Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams.
Increases visibility of services by strategically visiting targeted referral sources.
Identifies tactics to promote provider interaction and engagement.
Oversees efforts to ensure Practice is positioned competitively to protect and grow market share. This includes routine analysis of the strengths and services of competitors.
Develops and implements an ongoing method of profiling and monitoring market areas to identify demographic, competitor, and changes in healthcare services.
Uses patient survey scores from practices and hospital services to identify opportunities to correct items that have a negative impact on referrals.
Measures and evaluates liaison activities including producing and sharing regular summaries of patient visits and their outcomes as well as their impact on referral trends.
Meets with local practices, hospital administrators, physicians, and clinical directors as needed to build upon the referral network.
Continuously networks and provides practice/physician brochures to referring physicians, hospitals, and practices.
Organize and schedule necessary physician meetings.
Delivers weekly reporting of the previous week’s visits, including highlights outcome, and plan for follow up strategy.
Delivers weekly reporting of plan for the following week including visits, plan, admin, and lunch and learns.
Assists with the setup of all educational meetings for referring physicians and internal staff.
Exercises discretion and independent judgment in meeting the needs of the referring physician and problem solving to maintain healthy referral relationships.
Contributes to the team effort by completing other tasks as needed.
Associate's or Bachelor's degree in sales, marketing, healthcare administration, or related field preferred.
3+ years’ experience in healthcare sales strongly preferred.
Highly motivated and target driven with a proven track record in sales.
Experience analyzing data, statistics, and product lines.
General medical knowledge, especially related to our facility's services, treatment offerings, and equipment preferred.
Demonstrates ability to use persuasive communication, leadership, and relationship/rapport building.
Ability to travel as needed.
Strong interpersonal, communication, public speaking, and organizational skills.
Ability to work in a fast paced, patient service-oriented environment.
Demonstrates ability to promote quality improvement through development and maintenance of standards.
Intermediate computer skills including Microsoft Office; especially Word, Excel, and PowerPoint.
Excellent interpersonal skills including the ability to interact effectively and professionally with individuals at all levels; both internal and external.
Exercises sound judgment in responding to inquiries; understands when to route inquiries to next level.
Self-motivated with strong organizational skills and superior attention to detail.
Must be able to manage multiple tasks/projects simultaneously within inflexible time frames. Ability to adapt to frequent priority changes.
Team player that develops strong collaborative working relationships with internal partners and can effectively engage and ability to build consensus among cross-functional teams.
Strong problem solving and negotiation skills.