Pharmacy Automation Marketing Lead

BD; Durham (NC); On-site; USD 120,000 - 160,000; Full time

Job summary

BD is seeking a Manager, Technical Marketing to lead as the technical expert for the Pharmacy Automation demos and to drive product marketing in support of sales opportunities and internal training.

The role involves delivering live and virtual demonstrations, maintaining the Durham Vision Center, and collaborating with Marketing, Sales, and R&D to ensure demo readiness and effective customer engagement.

Qualifications

• Bachelor's degree is required.
• Strong experience combining technical knowledge with customer facing sales, marketing, or training responsibilities.
• Strong knowledge of medical devices and information systems used in pharmacies.
• Ability to communicate technical information effectively, both verbally and in writing, to diverse technical and non technical audiences.
• Proven ability to establish and maintain strong customer relationships.
• Excellent interpersonal skills, with the ability to partner across functions and levels in global matrixed environment.
• Self-motivated, results-oriented, highly organized, and detail-oriented.
• Ability to travel up to 20%.

Responsibilities

• Provide in-depth technical support for Pharmacy Automation tradeshow and demo-pool products used in customer engagements or with Field Service.
• Translate technical details into clear, customer-relevant value statements.
• Maintain an in-depth understanding of medical device industry trends, customer workflows, and competitor products.
• Prepare and conduct in-person and virtual product demonstrations with Marketing, Sales, and R&D.
• Showcase technical capabilities and customer use cases during demos and training sessions.
• Tailor demonstrations to audience, buying context and workflow needs.

Education

Bachelor's degree

Masters Degree

Job description

BD is seeking a Manager, Technical Marketing to lead as the technical expert for the Pharmacy Automation demos and to drive product marketing in support of sales opportunities and internal training.

The role involves delivering live and virtual demonstrations, maintaining the Durham Vision Center, and collaborating with Marketing, Sales, and R&D to ensure demo readiness and effective customer engagement.