Pharmacy Automation Trade Show Lead

Becton Dickinson; Durham (NC); On-site; USD 90,000 - 150,000; Full time

Job summary

Becton, Dickinson and Company in Durham, NC is seeking a Trade Show Manager for US Pharmacy Automation Marketing to lead strategy, planning, and measurement of the trade show portfolio. You will partner across Marketing, Sales and Clinical teams to deliver engaging booth experiences, product demonstrations, staffing, sponsorships, and post-event ROI analysis, with travel up to 40%.

This role requires highly organized, cross-functional leadership and a track record of delivering measurable

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Event Management, or related field preferred.
• 5–8 years of experience in event marketing, trade show management, marketing operations, or related disciplines.
• Experience managing national trade shows, conferences, or large-scale marketing events.
• Healthcare, medical device, pharmacy, pharmaceutical, or healthcare technology experience preferred.

Responsibilities

• Develop and maintain the annual US Pharmacy Automation trade show strategy and event calendar.
• Evaluate and prioritize trade show investments based on objectives, audiences, ROI.
• Establish event objectives, success metrics, and KPIs for each event.
• Lead end-to-end planning and execution of national/regional conferences and events.
• Own booth experience planning and customer journey development.
• Develop staffing models and schedules to ensure coverage at events.
• Partner with teams to capture and follow up on leads post-event.
• Coordinate conference speaking opportunities and sponsorship activations.
• Manage budgets and vendor relationships for events.
• Develop post-event reports and ROI analyses.

Skills

Project management

Organization

Communication

Stakeholder management

Analytical skills

Cross-functional collaboration

Customer focus

Education

Bachelor’s degree in Marketing, Business, Communications, Event Management, or related field

Tools

PowerPoint

Excel

Outlook

Teams

SharePoint

Showpad

Event platforms

Job description

Becton, Dickinson and Company in Durham, NC is seeking a Trade Show Manager for US Pharmacy Automation Marketing to lead strategy, planning, and measurement of the trade show portfolio. You will partner across Marketing, Sales and Clinical teams to deliver engaging booth experiences, product demonstrations, staffing, sponsorships, and post-event ROI analysis, with travel up to 40%.

This role requires highly organized, cross-functional leadership and a track record of delivering measurable