Pharma Media Planner: Cross-Channel Campaigns & Impact

MINDS + ASSEMBLY; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

MINDS + ASSEMBLY is seeking a detail‑oriented Media Planner to support cross‑channel media planning for pharma clients in a collaborative, compliance‑driven environment.

You'll translate brand goals into tactical media plans, coordinate RFPs, manage vendor relationships, and work with strategy, activation, and analytics teams to drive campaign performance while adhering to regulatory requirements.

Qualifications

• 1–2 years of experience in media planning or buying, preferably within healthcare, pharma, or agency settings.
• Familiarity with both traditional and digital media channels; experience with endemic HCP platforms is a plus.
• Proficient in Microsoft tools including Excel and PPT.
• Strong organizational and communication skills; able to juggle multiple timelines, vendors, and review cycles.

Responsibilities

• Develop tactical media plans across digital, social, endemic, POC, and traditional media channels.
• Analyze audience behaviors and media consumption habits to inform media plans and tactics.
• Assist in identifying publishers, partners, and platforms based on brand-specific targeting needs (HCP and/or DTC).
• Serve as a key contact for media vendors and publishers, managing relationships to stay informed on offerings and capabilities.
• Evaluate media partner proposals for strategic fit, value, and innovation; present recommendations to internal stakeholders.
• Collaborate with media strategy leads and activation teams to refine plan recommendations and incorporate client feedback.
• Partner with creative, client services, omnichannel, digital activation, and analytics teams to ensure seamless campaign development and launch.
• Work within planning tools to build plans that are structured, budget-accurate, and documented.

Skills

Media planning

Communication

Organization

Attention to detail

Microsoft Excel

Microsoft PowerPoint

Tools

Microsoft Excel

PowerPoint

Job description

MINDS + ASSEMBLY is seeking a detail‑oriented Media Planner to support cross‑channel media planning for pharma clients in a collaborative, compliance‑driven environment.

You'll translate brand goals into tactical media plans, coordinate RFPs, manage vendor relationships, and work with strategy, activation, and analytics teams to drive campaign performance while adhering to regulatory requirements.