AD/Sr. AD, Business Analytics - Oncology (Remote)

Boehringer Ingelheim GmbH; Ridgefield (CT, AL); Remote; USD 170,000 - 269,000; Full time

Job summary

Boehringer Ingelheim GmbH is seeking an Associate Director, Business Analytics for Oncology to lead advanced analytics and marketing mix modeling with a focus on patient data and digital analytics.

The role emphasizes ROI analyses, segmentation, and experimental pilots across global brands, offering remote work options and a competitive compensation package.

Qualifications

• Bachelor's degree with 7+ years analytics experience or Master's with 5+ years analytics experience.
• Proficiency in developing, documenting and communicating analytical plans.
• Experience with digital analytics and claims data analytics.

Responsibilities

• Conduct advanced analytics to support brand planning and resource allocation for marketing channels.
• Liaise between Marketing and Sales to develop tactics and strategies.
• Lead development of targets and segments aligned with business strategy.
• Ensure marketing strategy is integrated into sales plans for in-person and digital channels.
• Communicate analytical results clearly to internal customers.

Skills

Statistical analysis

Data analysis

Analytics strategy

Pharma analytics

Education

Bachelor's degree + 7 years analytics

Master's degree + 5 years analytics

Tools

R

SQL

Python

SAS

Job description

AD/Sr. AD, Business Analytics - Oncology (Remote)

Compensation Data

The base salary range for this position is $170,000 to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.

Description

The Associate Director, Business Analytics role supports multiple customer groups within the oncology therapeutic area & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry, and a deep familiarity with industry data sources, including claims data. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, patient data analytics such as patient flow analyses, non-personal promotion/digital analytics and reporting, customer profiling, targeting, and segmentation, and predictive modeling.

Responsibilities for this role include the conducting and interpretation of advanced analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning through targeting, segmentation, and non-personal/digital activity tracking, and setting up experimental pilots to support testing and learning.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees

Duties & Responsibilities

Accountabilities

• Conducts advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation. Resource allocation in customer channels including digital and evolution of commercial model.
• Liaises between Marketing and Sales in the development of business tactics and strategies
• Responsible for leading the development of targets and segments that are aligned with business strategy.
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.

Regulatory and/or Organizational Requirements

• Document analytical insights and communicate them appropriately.

Job Complexity

• Successful coordination with other functions and within cross functional teams is necessary for success in this position
• Interfaces: Brand Teams, Other Marketing Teams, Forecasting, Marketing Research and Business Intelligence, Commercial Operations, Sales, etc.

Job Expertise

• Database proficiency (R/Sql/Python/SAS, strong statistical and analytical skill along with adapting to the business.

Job Impact

• Attaining brand's budget goals; Insights driving timely course corrections for flawless execution driving sales; Disruptive Analytics challenging status quo resulting in best in class capability of our assets

Requirements

AD Requirements

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• OR
• Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.
• Proficiency in the development, documentation and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Proficiency in customer identification and segmentation that has influenced marketing and sales strategy.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in using claims data to conduct patient data analytics, including but not limited to patient flow analyses, to better understand the patient journey.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases. The content has been accurately reproduced. JSON is too big, but we.show the truncated part."