Pharma Marketing Analytics Specialist — ROI & Modeling

Mindlance; Ridgefield (CT); On-site; USD 85,000 - 120,000; Full time

Job summary

Mindlance is seeking a Business Analyst focused on advanced analytics for marketing impact within a pharmaceutical setting. The role supports multiple customer groups and therapeutic areas and requires expertise in statistical methodologies for marketing mix modeling, ROI analyses, customer profiling, and predictive modeling.

The position involves collaboration with Marketing, Sales, and external vendors, with a strong emphasis on communicating results and integrating analytics into commercial

Qualifications

• Bachelor's degree with seven years of analytic experience or Master's with five years of analytic experience.
• Experience analyzing large, deidentified patient claims data sets strongly preferred
• Experience in Metabolic therapeutic areas strongly preferred
• Proficiency in development, documentation and communication of analytic plans
• Advanced analytical techniques including multivariate analyses and promotional responsiveness analyses
• Experience in digital analytics (non-personal marketing tactics) or related field with a passion for digital technology

Responsibilities

• Conducts advanced analytics in support of brand planning and promotional resource allocation across channels.
• Liaises between Marketing and Sales to develop business tactics and strategies.
• Execute departmental procedures and ensure marketing strategy is integrated into sales call plans for in-person and virtual/digital channels.
• Communicate analytical results clearly to internal customers and stakeholders.
• Builds knowledge of analytical methodologies and external vendors; supports collaboration within the department.
• Establishes work habits to support evolving processes and execution needs.

Skills

R/Python

SAS

SQL

Excel

PowerPoint

Marketing analytics

Education

Bachelor's degree

Master's degree

Tools

R/Python

SAS

SQL

Job description

Mindlance is seeking a Business Analyst focused on advanced analytics for marketing impact within a pharmaceutical setting. The role supports multiple customer groups and therapeutic areas and requires expertise in statistical methodologies for marketing mix modeling, ROI analyses, customer profiling, and predictive modeling.

The position involves collaboration with Marketing, Sales, and external vendors, with a strong emphasis on communicating results and integrating analytics into commercial