Pharma Digital Media Director — Campaign Strategy

Publicis Groupe

Chicago (IL)

On-site

USD 97,000 - 140,000

Full time

3 days ago

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Job summary

Digitas, part of Publicis Groupe, seeks an outstanding Associate Director to win client hearts, inspire teams, and juggle multiple business pieces. This role offers a unique opportunity for an experienced digital media star to drive performance for major brands.

The role requires deep experience in display/video media buying, strong programmatic skills, and a proven track record in client service and leadership. Travel as needed and a four-year degree are expected.

Qualifications

Six to nine years of deep experience in display and video media buying.
In depth understanding of media planning and programmatic buying, and practical experience with Google Marketing Platform, TheTradeDesk, or similar buying platforms.
Proven experience with at least three or more years of people management experience, overseeing three or more reports in an account management/client services team.
Strong fluency with the digital media ecosystem– you know this world by heart and you keep pulse with the rapid changes happening within it.
Extensive experience in a client service position or role.
The ability to organize and manage your work and that of the junior staff on the team.
Strong analytical thinking and mathematical skills.
Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others.
Solid presentation skills and presenting to key stakeholders or senior leadership with confidence.
Willingness to travel as needed – you’re open to new places, new faces and new ideas.
A four-year college degree.
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

Demonstrate expertise with platforms and publishers commonly used in pharmaceutical advertising—such as PulsePoint, DeepIntent, Swoop, Healthline, WebMD, and endemic healthcare publisher networks.
Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion.
Reviewing client deliverables for quality, ensuring that recommendations and work products are sound and viable.
Owning development and review of strategic proposals, coordinating across teams to account for all relevant inputs and providing pressure testing through a client lens when needed.
Assuming accountability and ownership of campaign execution for assigned client accounts.
Developing and maintaining quality control procedures for campaign implementations.
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
Monitoring and reporting on campaign performance.
Participating in forecasting exercises for senior management.
Adopting established account management standards and program management best practices.
Supporting training, mentoring, and development of team members.
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance.
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity.
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group.