Associate Director, Precision

Digitas North America; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Job summary

Digitas North America in Boston is seeking an Associate Director to lead a client services team and drive high-impact display and video campaigns. You will oversee daily workflow, QA, and collaboration with strategy to ensure campaigns perform against client KPIs.

This role requires 6–9 years of media buying experience, strong leadership, and expertise in programmatic buying with major platforms, plus excellent communication and analytical skills.

Qualifications

• Six to nine years of deep experience in display and video media buying.
• In-depth understanding of media planning and programmatic buying with major platforms.
• Proven people-management experience overseeing multiple reports.
• Strong fluency in the digital media ecosystem and rapid changes.
• Extensive client service experience and ability to lead teams.
• Excellent organization and ability to manage competing priorities.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills with polished presentation abilities.
• Willingness to travel as needed.
• Four-year college degree and familiarity with AI tools is a plus.

Responsibilities

• Direct daily workflow of all client campaigns, including proposal development, activation, maintenance, and post-buy recaps.
• Interface with media strategy teams to build plans and deliver new solutions.
• Review client deliverables for quality and viability of recommendations.
• Own development and review of strategic proposals across teams.
• Assume accountability for campaign execution for assigned accounts.
• Develop and maintain quality control procedures for campaigns.
• Communicate value proposition, technology, and processes to grow agency accounts.
• Monitor and report on campaign performance; participate in forecasting.
• Adopt account management and program management best practices.
• Support training, mentoring, and development of team members.
• Share and learn new strategies for optimization; promote teamwork and collaboration.

Skills

Media buying

Programmatic buying

People management

Digital media

Client service

Organizational skills

Analytical thinking

Communication

Presentation

Travel

AI tools

Education

Bachelor's degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

We’re looking for an outstanding Associate Director—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

Responsibilities

What you’ll do:

As an Associate Director, you’ll be responsible for oversight of your team and all campaign management activities they perform. You will be accountable for ensuring best practices are followed by your team and campaigns are set up, managed, and operated according to strategic plans. You will also assist in final QA of campaigns prior to launch. You’ll be responsible for identifying opportunities for process improvement and working to implement improved processes with your team. You will be the representative for the precision capability with other capability leaders and should be able to explain to internal/client leadership complex precision concepts in an easily digestible manner. You will be the representative to leadership for your team communicating needs and ensuring they are met. You will help guide the overall media strategy while ensuring it aligns with client marketing strategy. You will be responsible for delivering against and exceeding client KPIs.

Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact on some of the world’s biggest brands.

Day To Day Your Role Includes

• Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
• Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
• Reviewing client deliverables for quality, ensuring that recommendations and work products are sound and viable
• Owning development and review of strategic proposals, coordinating across teams to account for all relevant inputs and providing pressure testing through a client lens when needed
• Assuming accountability and ownership of campaign execution for assigned client accounts
• Developing and maintaining quality control procedures for campaign implementations
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitoring and reporting on campaign performance
• Participating in forecasting exercises for senior management
• Adopting established account management standards and program management best practices
• Supporting training, mentoring, and development of team members
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
• Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Qualifications

• Six to nine years of deep experience in display and video media buying
• In depth understanding of media planning and programmatic buying, and practical experience with Google Marketing Platform, TheTradeDesk, or similar buying platforms
• Proven experience with at least three or more years of people management experience, overseeing three or more reports in an account management/client services team
• Strong fluency with the digital media ecosystem– you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
• Extensive experience in a client service position or role
• The ability to organize and manage your work and that of the junior staff on the team
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Solid presentation skills and presenting to key stakeholders or senior leadership with confidence
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• A four-year college degree
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $149,296.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.