Strategy & Analytics Specialist – Influencer Campaigns

Publicis Groupe; New York (NY); Hybrid; USD 66,000 - 87,000; Full time

Job summary

Publicis Groupe's Influential is seeking a Specialist, Strategy and Analytics to join the Strategy & Analytics team in New York. The role centers on shaping insight-driven influencer campaigns that fuel brand growth through data, culture, and collaboration with Revenue and Client Solutions.

You’ll translate client briefs into strategic plans, partner with Creative and Creator teams, and lead analysis from planning through post-campaign recap.

Qualifications

• 3+ years of experience in media, strategy, or influencer marketing.
• Forward-thinking with analytical rigor and creative curiosity.
• Strong working knowledge of influencer platforms and social trends.
• Proven ability to present insights with clarity and impact.

Responsibilities

• Develop campaign strategies grounded in insights and client KPIs.
• Shape strategy using behavioral insights, platform dynamics and performance data.
• Identify trends using social listening, analytics and audience segmentation.
• Collaborate with Creative and Creator teams to develop insight-led narratives.

Skills

Analytical thinking

Communication

Cross-functional collaboration

Creative curiosity

Tools

GWI

Netbase

Demographics Pro

StatSocial

Brandwatch

Infegy

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

We are looking for a Specialist, Strategy and Analytics to join our Strategy & Analytics team at Influential. This role is ideal for a consumer-obsessed, data-fluent strategist excited by the opportunity to shape insight-driven influencer campaigns that fuel brand growth.

The right candidate brings an entrepreneurial mindset and a highly collaborative working style. You’re a creative problem-solver who thrives in ambiguity, takes initiative without waiting for instruction, and sees every client brief as an opportunity to push the work - and the thinking - further. You’ll partner closely with Revenue and Client Solutions to connect cultural insights with business objectives, crafting strategies that are rooted in data and built for impact.

From initial planning to campaign recaps, you’ll help ensure our clients’ goals are achieved through the power of insight, innovation, and cross-functional teamwork.

Responsibilities

Drive Strategy Through Intelligence:

• Partner with teams to develop campaign strategies grounded in insights and aligned with client KPIs

• Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data

• Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking

• Collaborate with Creative and Creator to develop insight-led narratives and content frameworks

Campaign Execution & Performance:

• Collaborate with internal teams to bring strategic plans to life

• Interpret campaign data to deliver actionable insights, optimizations, and recommendations

• Help lead the post-campaign recap process and translate results into clear, compelling stories for clients

Tools & Collaboration:

• Leverage tools such as GWI, Netbase, Demographics Pro, and survey platforms to inform audience segmentation and campaign strategies

• Collaborate across functions to improve planning processes, elevate creative briefs, and integrate data storytelling into every stage of the campaign

• Stay current on digital trends, platform innovations, and cultural insights to inform client strategy

Qualifications

Who You Are

• 3+ years of experience in media, strategy, or influencer marketing

• Forward-thinking with a balance of analytical rigor and creative curiosity

• Strong working knowledge of influencer platforms and social trends

• Proven ability to present ideas and insights with clarity and impact

• Excellent communication skills and a collaborative, solutions-first mindset

• Self-starter who thrives in fast-paced, collaborative environments

• Comfortable working in cross-functional conversations and managing multiple projects simultaneously

• Proficiency and familiarity with tools and technologies including, but not limited to:

  • Strong proficiency in Microsoft Office/Google Suite

  • Expertise in audience research tools such as GWI, Demographics Pro, and StatSocial

  • Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends

  • Experience with survey design and quantitative survey analysis for audience segmentation and insights

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $66,120.00 - USD $87,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/24/2026.