Pharma Brand Marketing Associate

Exeltis & Xiromed; Florham Park (NJ); On-site; USD 70,000 - 100,000; Full time

Job summary

Exeltis is seeking an Associate Product Manager to help develop and execute health care professional and consumer marketing plans aligned with brand strategies. You will work with Sales, Regulatory, Medical, Legal, and external partners to drive product marketing objectives.

The role reports to the Senior Product Manager and covers budget forecasting, digital campaigns, and event planning. Travel 10-20% and strong cross-functional communication are required.

Qualifications

• Bachelor's Degree or higher in marketing or a relevant field.
• 2+ years in pharmaceutical healthcare marketing or a related industry.
• Ability to read and interpret research documents and communicate with executives.
• Travel 10-20% of total time.

Responsibilities

• Assist in the innovation, execution, and oversight of new marketing tools and strategies.
• Support Market research to develop insights and translate findings into brand strategy.
• Monitor promotional material development with creative agencies and distribute to sales.
• Support the review process with Legal, Medical, and Regulatory partners.
• Marketing budget ownership, forecasting, spend prioritization, and variance management.
• Collaborate with digital marketing agencies to increase brand awareness across digital platforms.
• Liaise with the Sales team regarding marketing inquiries and competitive intelligence.
• Help plan meetings and tradeshows, coordinating requirements and schedules.

Skills

Cross-functional

Marketing planning

Market research

Budget management

Digital marketing

Stakeholder communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Social media platforms

Job description

Role Overview
The Associate Product Manager at Exeltis aids in the development and execution of health care professional and patient/consumer marketing tactical plans in line with individual brand strategies and objectives. This role requires cross-functional collaboration and communication with internal teams (i.e. Sales Team, Sales Operations, Regulatory, Medical, and Legal), as well as external partners/agencies, in order to successfully achieve product-specific marketing objectives. Reports to the Senior Product Manager.
Primary Duties & Responsibilities
Assists in the innovation, execution, and oversight of new marketing tools and strategies in order to help the company achieve organizational goals.
Supports the Market research process to develop HCP/patient/consumer insights, including translating findings into brand strategy and annual marketing plans.
Monitors promotional material development with creative agencies, review with the promotional review committee, and distribution to the sales force.
Supports the process for reviewing promotional materials with the promotional review committee consisting of Legal, Medical, and Regulatory partners.
Marketing budget ownership, including forecasting, approvals, spend prioritization, variance management, and reallocations along with tracking of POs, invoices, and actuals.
Collaborates with digital marketing agencies and third-party consultants to increase brand awareness across digital platforms (social media, Google), gather influencers to advocate for the brand, and support implementation of consumer-facing telemedicine services.
Serves as liaison for communications with the sales team regarding marketing-related inquiries, including gathering competitive intelligence.
Helps plan meetings and tradeshows by identifying, assembling, and coordinating requirements; establishing contacts; and developing schedules and assignments.
Liaises with the sales team on marketing material dissemination and supports speaker program/tradeshow coordination.
Additional Duties & Responsibilities
Assists with marketing training for new hires and during new product launches.
Assists with inter-department project management and organization leading up to important company meetings/events (i.e. National Sales Meeting/Product Launch meetings).
Competencies/Career level
Innovation, entrepreneurial attitude, customer orientation, team leadership, adaptability/flexibility, results-oriented, control of budgets/costs, self-development.
Requirements and personal skills
Education: Bachelor's Degree or higher in marketing or a relevant field.
Languages: Ability to read and interpret comprehensive and intricate research documents. Ability to work with executives and communicate appropriate processes, roles, and responsibilities.
Experience (years/area): 2+ years in pharmaceutical healthcare marketing or a related industry. Women's Health experience is a plus but not required.
Specific Knowledge: Excellence in analytic skills (qualitative and quantitative), strategic thinking, and problem-solving. Working understanding of regulatory processes.
Travel: 10–20% of total time.
Personal Skills: General management skills, strong interpersonal and people development skills, strong results-orientation, developing leadership skills, ability to anticipate problems and solve them successfully.
Physical Demands
This job operates in a professional environment. This role routinely uses standard office equipment such as computers, phones, printers, etc.
Travel: Yes
Position Type and Expected Hours of Work: This is a full-time position. Days and hours of work are Monday through Friday, 9:00 a.m. to 5 p.m.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee:
Is required to interact with internal and external contacts independently
Is regularly required to talk or hear over a mobile phone and internet platform (ie, Teams, Zoom).
Is sometimes required to stand, walk, bend, or lift.
Is required to occasionally lift office products and supplies, up to 40 lbs.
Is desk-based and may be sitting for long periods of time.
Must regularly use fingers and hands for fine manipulation: typing, writing, using hand-held device (iPad, laptop, cell phone, keyboard, printer)
Must communicate clearly: phone calls, emails, in-person conversations
Must possess ability to make sound decisions, process complex information, manage multiple tasks simultaneously, model behavior for other employees, and other cognitive functions.