Pharma Account Lead — CRM & Multichannel Campaigns

Targetbase; Irving (TX); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Targetbase, a data-driven strategic marketing agency, is seeking a Senior Project Manager in Irving, TX. You will oversee day-to-day activities, budgets, and schedules, coordinating cross-functional teams to ensure on-time delivery of omnichannel campaigns.

You will own project financials, forecast revenue, manage change requests, and develop strategies to grow client relationships. Requires 4–6 years of relevant experience and a Bachelor's in Marketing or related field.

Qualifications

• 4-6 years of omnichannel campaign experience in a digital marketing/advertising agency environment.
• Successful track record leading CRM/customer journey work streams and strategic B2C campaigns.
• Solid understanding of relational database technology and CRM principles/applications.
• Enthusiasm for DTC marketing / patient support programs.
• Exposure to Pharma OR high-science healthcare highly preferred.
• Client-facing experience with ability to effectively manage expectations.
• Proven track record leading marketing projects with cross-functional teams including creative, strategy, and analytics.
• Bachelor’s Degree in Marketing, Communications, or Business Administration.

Responsibilities

• Manage day-to-day activities to ensure timelines and deliverables for projects are met; manages development schedules, budgets, and deadlines.
• Own project financials; tracks fiscal budgets and internal budgets and provides account lead with accurate information for revenue forecasting and resource projections.
• Lead all aspects of projects including scope definition, project planning, execution of deliverables, development of estimates, and management of change requests.
• Quickly learn proprietary Targetbase tools, processes, and methodologies to ensure the success of projects.
• Take an active role in building the client’s business, learning to generate new strategies and anticipate client needs.
• Manage procurement of any project suppliers including planning, defining terms, and required paperwork.
• Assist in monitoring the competitive environment and helps guide interpretations of competitive activity.
• Support client maintenance requests and updates to current programs.
• Work closely with internal cross-functional teams to determine project requirements, including SBA, Technology, and Creative.
• Communicate project status to stakeholders on a regular basis; ensures changes are made and communicated according to the project change control process and as agreed to by the client and other stakeholders.
• Liaise with client, taking the time to understand the client’s needs, developing the client relationship through effective communication and interpersonal skills, and building trust through repeated, timely, and effective project delivery.
• With assistance from the client lead, develop the ability to provide clients with innovative short-term and long-term strategic targeting/direct marketing guidance.
• Assist in building and championing integration of the business across all competencies within Targetbase.
• Take an active role in developing direct reports (if applicable), providing mentorship and a positive work environment; assists in conducting performance reviews, as appropriate.
• Alongside the account lead to prepare project scope and develop project plans based on information provided and information contained in job brief.
• Partner with account leads to define resource skill requirements, milestones, and timelines.
• Actively promote a positive team dynamic and contribute to agency culture.

Skills

CRM/customer journey

Omnichannel campaigns

Client-facing

Project management

Team collaboration

Education

Bachelor's Degree in Marketing, Communications, or Business Administration

Job description

Targetbase, a data-driven strategic marketing agency, is seeking a Senior Project Manager in Irving, TX. You will oversee day-to-day activities, budgets, and schedules, coordinating cross-functional teams to ensure on-time delivery of omnichannel campaigns.

You will own project financials, forecast revenue, manage change requests, and develop strategies to grow client relationships. Requires 4–6 years of relevant experience and a Bachelor's in Marketing or related field.