Pet Market Innovation Intern

Kent Consumer Brands Americas, LLC in; Muscatine (IA); On-site; USD 21,000 - 30,000; Part time

Benefits offered by this job

Paid Housing

Paid Internship

Hands-On Learning

Community Events

Build Skills

Job summary

Kent Consumer Brands Americas, LLC in Muscatine, IA is seeking a Market Innovation Intern to explore consumer insights, study market trends, and contribute to pet products that delight pets and their parents. You will gain hands-on experience and collaborate with industry professionals to shape future brands.

Primary duties include market and competitive research, analyzing consumer data, and supporting cross-functional teams with innovation concepts.

Qualifications

• Working toward a degree in Marketing, Entrepreneurship, Psychology or Business with Marketing focus.
• Completion of a minimum of two marketing related classes.
• Strong communication, analytical and organizational skills.
• Familiarity with conducting competitive or market analyses.
• Comfortable working independently when needed.

Responsibilities

• Conduct market and competitive research to identify emerging trends, consumer needs, and opportunities within the pet products industry.
• Analyze consumer insights and marketplace data to support product and marketing innovation initiatives.
• Identify opportunities for new products, enhancements, and solutions that deliver value to pets and pet parents.
• Collaborate with cross-functional teams, including Marketing, Sales, R&D, and Product Development, to evaluate and develop innovative concepts.
• Help build consumer empathy by researching how pet parents experience products today, including key challenges, needs, and aspirations.
• Support product innovation projects by investigating product claims, features, and market positioning.
• Assist in developing recommendations and presentations that inform innovation and business strategy.
• Coordinate with external agencies, research partners, and vendors while supporting additional innovation and market research projects as assigned.

Skills

Market research

Analytical skills

Communication

Organizational skills

Independent work

Education

Marketing/Entrepreneurship/Psychology/Business with Marketing focus

Job description

Kent Consumer Brands Americas, LLC in Muscatine, IA is seeking a Market Innovation Intern to explore consumer insights, study market trends, and contribute to pet products that delight pets and their parents. You will gain hands-on experience and collaborate with industry professionals to shape future brands.

Primary duties include market and competitive research, analyzing consumer data, and supporting cross-functional teams with innovation concepts.