INNOVATION INTERN, PET MARKET

Kent Consumer Brands Americas, LLC; Muscatine (IA); On-site; USD 19,286,000 - 29,756,000; Full time

Job summary

KENT Consumer Brands Americas, LLC is offering a Market Innovation Intern position in Muscatine, IA. This hands-on internship focuses on uncovering consumer insights, analyzing market trends, and contributing to products that improve life for pets and their parents.

You’ll gain real-world experience through collaboration with industry professionals and active involvement in innovation projects. As an intern, you will conduct market research, analyze data, and help shape product development while

Qualifications

• Pursuing a degree in Marketing, Entrepreneurship, Psychology or Business with Marketing focus.
• Completion of a minimum of two marketing related classes.
• Strong communication, analytical and organizational skills.
• Familiarity with conducting competitive or market analyses.
• Comfortable working independently when needed.

Responsibilities

• Conduct market and competitive research to identify trends, consumer needs, and opportunities within the pet products industry.
• Analyze consumer insights and marketplace data to support product and marketing innovation initiatives.
• Identify opportunities for new products, enhancements, and solutions delivering value to pets and pet parents.
• Collaborate with cross-functional teams to evaluate and develop innovative concepts.
• Help build consumer empathy by researching how pet parents experience products today.
• Support product innovation projects by investigating product claims, features, and market positioning.
• Assist in developing recommendations and presentations informing innovation and business strategy.
• Coordinate with external agencies, research partners, and vendors for projects.

Skills

Market research

Competitive analysis

Analytical skills

Communication skills

Independent work

Education

Marketing/Entrepreneurship/Psychology/Business with Marketing focus

Two marketing-related courses

Job description

At KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, innovation starts with curiosity. As a Market Innovation Intern, you'll help uncover consumer insights, explore market trends, and contribute to products that make a difference for pets and pet parents. Gain hands-on experience, collaborate with industry professionals, and see how your ideas can shape the future of our brands. Ready to turn your passion for innovation into real-world impact?

• Paid Housing | Paid Internship | Hands-On Learning | Community Events | Build Skills. Make Connections. Launch Your Career.
  
• This opportunity is designed and intended to be performed in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES:

• Conduct market and competitive research to identify emerging trends, consumer needs, and opportunities within the pet products industry.
• Analyze consumer insights and marketplace data to support product and marketing innovation initiatives.
• Identify opportunities for new products, enhancements, and solutions that deliver value to pets and pet parents.
• Collaborate with cross-functional teams, including Marketing, Sales, R&D, and Product Development, to evaluate and develop innovative concepts.
• Help build consumer empathy by researching how pet parents experience products today, including key challenges, needs, and aspirations.
• Support product innovation projects by investigating product claims, features, and market positioning.
• Assist in developing recommendations and presentations that inform innovation and business strategy.
• Coordinate with external agencies, research partners, and vendors while supporting additional innovation and market research projects as assigned.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS:

• Working toward a degree in Marketing, Entrepreneurship, Psychology or Business with Marketing focus.
• Basic understanding of key marketing principles – completion of a minimum of two marketing related classes.
• Strong communication, analytical and organizational skills.
• Familiarity with conducting competitive or market analyses.
• Comfortable working independently when needed.

TRAVEL:

• Less than 5% travel is expected.

Equal Opportunity Employer
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