Personalization Specialist

DigiKey Electronics; Thief River Falls (MN); On-site; USD 39,950 - 55,104; Full time

Job summary

DigiKey Electronics is seeking a Personalization Specialist to drive data-driven marketing experiences across channels and optimize customer journeys. You will design and execute personalized content that enhances engagement, conversion, and lifecycle experiences.

In this role you will partner with analytics, UX, and IT teams, define the personalization roadmap, and lead optimization through experiments and insights. A strong foundation in CRM tech and marketing automation is required.

Qualifications

• 2+ years in digital marketing, CRM, personalization, or similar.
• Bachelor's Degree or equivalent years of experience (preferred).
• Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).
• Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.

Responsibilities

• Define and execute personalization strategies across web, email, and CRM channels.
• Build and manage dynamic customer journeys, automated campaigns, and personalized modules.
• Translate audience insights into actionable personalization tactics (triggers, recommendations, lifecycle flows).
• Collaborate with analytics and segmentation teams to activate target segments and improve relevance.
• Run A/B and multivariate testing to optimize experiences and report performance.

Skills

Digital marketing

CRM

Personalization

Analytics

Strategic thinking

Collaboration

AI-driven recommendations

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Adobe

Braze

CDP

Job description

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in‑stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

Position Overview:

Personalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data‑driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle.

Strategy & Roadmap

• Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.
• Partner with stakeholders to identify use cases that align customer needs with business objectives.

Execution & Orchestration

• Build and manage dynamic customer journeys, automated campaigns, and personalized content modules.
• Translate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows).

Segmentation & Data Activation

• Collaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.
• Leverage customer profiles, behaviors, and firmographic data to enhance personalization relevance.

Optimization & Testing

• Collaborate UX team to run A/B and multivariate testing to optimize personalized experiences.
• Track, analyze, and report on performance; translate learnings into actionable insights.

Technology & Enablement

• Serve as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)
• Partner with IT and MarTech to ensure seamless data flows, integrations, and governance.

Collaboration & Leadership

• Act as an internal advocate for personalization, educating stakeholders on capabilities and best practices.
• Provide mentorship and direction to team members or cross‑functional partners.

Qualifications

• Experience: 2+ years in digital marketing, CRM, personalization, or similar
• Education: Bachelor's Degree or equivalent years of experience (preferred)
• Technical Skills: Hands‑on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).
• Analytical Skills: Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.
• Strategic Thinking: Proven ability to translate customer needs into scalable personalization programs.
• Collaboration: Experience partnering with cross‑functional teams (data, UX, sales, product).
• Bonus: Familiarity with AI‑driven recommendation models, predictive scoring, or advanced testing frameworks.

Success Measures

• Increased engagement rates (CTR, time on site, repeat visits).
• Growth in conversion and revenue influenced by personalized experiences.
• Adoption and utilization of personalization tools across the organization.
• Successful launch and scale of personalization use cases aligned to lifecycle stages.

Physical Requirements:

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body

Compensation:

The base pay range for this position is:

$29.00

to

$39.75

Must be authorized to work in the U.S. without the need for employment‑based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.

Many factors influence the determination of base pay within a range, including the candidate's work experience in related roles; the candidate's knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.

DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.

If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1‑800‑338‑4105 or [e-mail].

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