Ecommerce Personalization Specialist

Floor & Decor; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

401k with company match

Employee Stock Purchase Plan

Bonus opportunities

Paid vacation and sick time

Paid Volunteer Time Off

Job summary

Floor & Decor is seeking a Personalization Specialist to drive our website and eCommerce personalization strategy. In this role, you'll utilize customer data to enhance user experiences, fostering engagement and loyalty.

Your responsibilities include managing personalization campaigns, defining audience segments, and reporting on key metrics. The ideal candidate has 2-4 years of relevant experience and is familiar with analytics tools. We offer a supportive work environment with benefits that prioritize your well-being.

Qualifications

• 2-4 years in eCommerce or digital marketing with personalization experience.
• Familiarity with personalization platforms.
• Strong understanding of customer segmentation and behavioral targeting.

Responsibilities

• Manage and optimize personalization campaigns across website and eCommerce.
• Define audience segments to deliver relevant content and recommendations.
• Monitor and report key engagement metrics.

Skills

eCommerce experience

Digital marketing experience

Personalization platforms

Analytical mindset

Cross-functional communication

Tools

Google Analytics

Dynamic Yield

Monetate

Salesforce Personalization

Job description

Your Work Matters

We are looking for a Personalization Specialist to own and execute our website and eCommerce personalization strategy. In this role, you will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.

Your Days Will Consist Of

• Building, managing, and optimizing personalization campaigns across the website and eCommerce platform using tools such as Dynamic Yield, Monetate, Salesforce Personalization, or similar
• Defining audience segments based on behavioral, demographic, and transactional data to deliver relevant content, product recommendations, and messaging
• Partnering with merchandising, marketing, and UX teams to align personalization efforts with broader business goals and seasonal priorities
• Designing and executing A/B and multivariate tests to validate personalization hypotheses and continuously improve performance
• Monitoring and reporting on key metrics including click-through rate, conversion rate, average order value, and revenue per visitor
• Maintaining the personalization roadmap and prioritizing initiatives based on data-driven insights and business impact
• Ensuring data quality and proper tagging/tracking in coordination with analytics and engineering teams
• Staying current on personalization trends, platform capabilities, and industry best practices

You’ll Be Successful With

• 2–4 years of experience in eCommerce, digital marketing, or a related field with hands-on personalization or CRO experience
• Familiarity with personalization or experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate)
• Solid understanding of customer segmentation and behavioral targeting
• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations
• Experience with A/B testing methodologies and statistical significance
• Strong cross‑functional communication and project management skills
• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics

Preferred

• Experience with product recommendation engines or AI‑driven personalization
• Basic knowledge of HTML/CSS or tag management systems
• Background in retail or DTC eCommerce

Benefits & Rewards

• Bonus opportunities & career advancement opportunities at every level
• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)

Work-life Balance, Including

• Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law. This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.