Personalization Specialist

DigiKey; BLOOMINGTON (MN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

DigiKey is seeking a Personalization Specialist to shape and scale our customer experiences through data-driven marketing and personalized journeys across web, email, and CRM channels.

You'll develop and optimize personalized marketing experiences, collaborate with analytics, UX, IT, and MarTech teams, and drive testing programs to improve engagement and conversions throughout the customer lifecycle.

Qualifications

• 2+ years of experience in digital marketing, CRM, or personalization.

Responsibilities

• Develop and execute personalization strategies across web, email, media, and CRM channels.
• Build and manage dynamic customer journeys and automated campaigns.
• Activate customer insights with analytics and audience segmentation.
• Run A/B and multivariate testing to optimize performance.
• Serve as a subject matter expert on personalization platforms.
• Collaborate with Marketing, Sales, Product, Analytics, UX, IT, and MarTech teams to scale personalization.

Skills

Digital marketing

Data-driven

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Salesforce Personalization

Adobe

Braze

Job description

DigiKey is one of the world's fastest-growing distributors of electronic components, serving engineers, designers, and innovators around the globe. We're looking for a Personalization Specialist to help shape and scale our customer experience through data-driven marketing strategies and personalized customer journeys.

If you're passionate about customer engagement, marketing technology, and creating meaningful experiences across digital channels, we'd love to hear from you.

What You'll Do

As a Personalization Specialist, you'll drive the development, execution, and optimization of personalized marketing experiences across web, email, media, and CRM channels. You'll collaborate with cross-functional teams to deliver relevant, data-driven experiences that improve engagement and conversion throughout the customer lifecycle.

Key Responsibilities

• Develop and execute personalization strategies across multiple customer touchpoints
• Build and manage dynamic customer journeys, automated campaigns, and personalized content experiences
• Partner with analytics and audience segmentation teams to activate customer insights and target audiences effectively
• Collaborate with UX teams to run A/B and multivariate testing and continuously optimize performance
• Serve as a subject matter expert on personalization platforms and marketing technology
• Work closely with Marketing, Sales, Product, Analytics, UX, IT, and MarTech teams to scale personalization initiatives
• Advocate for personalization best practices across the organization

What We're Looking For

• 2+ years of experience in digital marketing, CRM, personalization, marketing automation, or a related field
• Bachelor's degree preferred or equivalent professional experience
• Experience with personalization, CDP, ESP, or marketing automation platforms (Salesforce Marketing Cloud, Salesforce Personalization, Adobe, Braze, etc.)
• Strong analytical skills with the ability to translate customer data into actionable insights
• Experience developing and measuring testing programs and optimization initiatives
• Ability to collaborate effectively across multiple teams and stakeholders

Bonus Qualifications

• Experience with AI-driven recommendation engines
• Familiarity with predictive scoring models
• Knowledge of advanced experimentation and testing frameworks

What Success Looks Like

• Increased customer engagement and interaction rates
• Improved conversion performance from personalized experiences
• Expanded adoption of personalization capabilities across the organization
• Successful launch and scaling of customer lifecycle personalization programs

  DigiKey offers a highly competitive benefits package designed to support employees both professionally and personally.

  Please note: Candidates must be authorized to work in the United States without current or future employment sponsorship.

  DigiKey is proud to be an Equal Opportunity Employer and encourages applicants from all backgrounds, including protected veterans and individuals with disabilities.