Personalization Specialist

Digi-Key Electronics; BLOOMINGTON (MN); Hybrid; USD 60,000 - 83,000; Full time

Job summary

DigiKey Electronics in Bloomington, MN is seeking a Personalization Specialist to drive the development, execution, and optimization of data-driven personalized experiences across channels. You will design customer journeys that increase engagement and conversion, working with marketing, analytics, UX, and product teams to scale personalization.

The role requires 2+ years in digital marketing or CRM, hands-on experience with personalization platforms, and strong analytical and strategic

Qualifications

• 2+ years in digital marketing, CRM, personalization, or similar.
• Bachelor's Degree or equivalent years of experience (preferred).
• Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).
• Analytical Skills: Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.
• Strategic Thinking: Proven ability to translate customer needs into scalable personalization programs.
• Collaboration: Experience partnering with cross-functional teams (data, UX, sales, product).
• Bonus: Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks.

Responsibilities

• Strategy & Roadmap: Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.
• Execution & Orchestration: Build and manage dynamic customer journeys, automated campaigns, and personalized content modules.
• Segmentation & Data Activation: Collaborate with analytics and audience segmentation teams to create, refine, and activate target segments.
• Optimization & Testing: Collaborate with UX team to run A/B and multivariate testing to optimize personalized experiences.
• Technology & Enablement: Serve as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization).
• Collaboration & Leadership: Act as an internal advocate for personalization, educating stakeholders on capabilities and best practices.

Skills

Digital marketing

CRM

Personalization

Data storytelling

A/B testing

Cross-functional collaboration

Education

Bachelor's Degree or equivalent

Tools

Salesforce Marketing Cloud

Adobe

Braze

Job description

## Personalization SpecialistApplyremote type: Hybridlocations: Bloomington, MN: Thief River Falls, MNtime type: Full timeposted on: Posted Todayjob requisition id: R5643DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.**\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_**# **Position Overview:**Personalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle. You will act as the subject matter expert in personalization strategy and execution — collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life.# **Responsibilities:****Strategy & Roadmap*** Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.* Partner with stakeholders to identify use cases that align customer needs with business objectives.**Execution & Orchestration*** Build and manage dynamic customer journeys, automated campaigns, and personalized content modules.* Translate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows).**Segmentation & Data Activation*** Collaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.* Leverage customer profiles, behaviors, and firmographic data to enhance personalization relevance.**Optimization & Testing*** Collaborate UX team to run A/B and multivariate testing to optimize personalized experiences.* Track, analyze, and report on performance; translate learnings into actionable insights.**Technology & Enablement*** Serve as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)* Partner with IT and MarTech to ensure seamless data flows, integrations, and governance.* **Collaboration & Leadership*** Act as an internal advocate for personalization, educating stakeholders on capabilities and best practices.* Provide mentorship and direction to team members or cross-functional partners.**Qualifications*** **Experience:** 2+ years in digital marketing, CRM, personalization, or similar* **Education:** Bachelor's Degree or equivalent years of experience (preferred)* **Technical Skills:** Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).* **Analytical Skills:** Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.* **Strategic Thinking:** Proven ability to translate customer needs into scalable personalization programs.* **Collaboration:** Experience partnering with cross-functional teams (data, UX, sales, product).* **Bonus:** Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks.**Success Measures*** Increased engagement rates (CTR, time on site, repeat visits).* Growth in conversion and revenue influenced by personalized experiences.* Adoption and utilization of personalization tools across the organization.* Successful launch and scale of personalization use cases aligned to lifecycle stages.# **Physical Requirements:*** Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen* Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body# **Compensation:***The base pay range for this position is:*$29.00to$39.75Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.*Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.***\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_***DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.**If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or* *[e-mail]**.*