Adobe Campaign Developer

Synergy Interactive; New York (NY); On-site; USD 75,000 - 95,000; Full time

Job summary

A digital marketing solutions firm in New York seeks a professional with strong Adobe Campaign expertise to create and execute multi-channel marketing campaigns. This role involves analyzing data, monitoring performance, and collaborating with various teams to optimize campaign strategies. Candidates should ideally have an Adobe Certified Expert certification and strong problem-solving skills. Join us to drive impactful marketing initiatives across email, mobile, and social media channels.

Qualifications

• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Understanding of marketing automation principles and best practices.
• Experience with data segmentation, targeting, and performance analysis.
• Strong knowledge and experience with Adobe Campaign Classic or Standard.
• Experience with documenting campaign strategies and workflows.

Responsibilities

• Creating and executing multi-channel marketing campaigns using Adobe Campaign.
• Monitoring campaign performance, analyzing data, and providing actionable insights.
• Identifying and resolving issues related to campaign delivery and performance.
• Building and managing complex workflows within Adobe Campaign.

Skills

Adobe Journey Optimizer/Adobe Workfront experience

Problem-Solving

Communication and Collaboration

Marketing Automation

Data Analysis

Adobe Campaign Expertise

Documentation

Collaboration

Troubleshooting

Performance Monitoring and Analysis

Integration

Template Creation

Workflow Development

Data Management

Education

Adobe Certified Expert (ACE) in Campaign or related certifications

Job description

• Adobe Journey Optimizer/Adobe Workfront experience
• Adobe Experience Manager experience

Requirements:

• Certification: Adobe Certified Expert (ACE) in Campaign or related certifications is highly desirable.
• Problem-Solving: Strong analytical and problem-solving skills.
• Communication and Collaboration: Excellent communication and collaboration skills.
• Marketing Automation: Understanding of marketing automation principles and best practices.
• Data Analysis: Experience with data segmentation, targeting, and performance analysis.
• Adobe Campaign Expertise: Strong knowledge and experience with Adobe Campaign Classic or Standard. Adobe Campaign V8 experience will be preferred.
• Documentation: Documenting campaign strategies and workflows.
• Collaboration: Working closely with marketing, creative, and data teams to develop and execute effective campaigns.
• Troubleshooting: Identifying and resolving issues related to campaign delivery, performance, or segmentation.
• Performance Monitoring and Analysis: Monitoring campaign performance, analyzing data, and providing actionable insights.
• Integration: Integrating Adobe Campaign with other systems and platforms.
• Template Creation: Developing and optimizing HTML email templates and other campaign content.
• Workflow Development: Building and managing complex, segmented workflows and journeys within Adobe Campaign.
• Data Management: Working with data models, integrating various data sources into Adobe Campaign, and ensuring data accuracy.

Campaign Design and Execution: Creating and executing multi-channel marketing campaigns (email, mobile, SMS, social media, etc.) using Adobe Campaign