Personal Training Manager Crunch Fitness

Crunch - Bay Area; Alameda (CA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Free uniforms

Health insurance

Paid time off

Training & development

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Job summary

Crunch Fitness is seeking a driven Personal Training Manager in the Bay Area to lead a PT team and grow personal training revenue. You will coach trainers, close new PT clients, and deliver exceptional member experiences on the gym floor.

You’ll manage schedules, build a high-performing team, and drive results across client retention, onboarding, and program quality. This is a hands-on leadership role in a dynamic club.

Qualifications

• Strong personal training knowledge and experience in fitness programming are essential.
• Excellent communication and relationship-building abilities are required.
• Proven sales and closing skills with a track record of meeting targets.
• Experience coaching or developing a team is preferred.

Responsibilities

• Grow the business by driving new Personal Training sales and member engagement.
• Develop the team by recruiting, training, coaching, and building a culture of accountability.
• Deliver exceptional member experiences from initial consultation through ongoing fitness journeys.
• Lead CrunchOne Kickoffs and directly generate new Personal Training clients.
• Coach trainers on sales, consultations, programming, client retention, and engagement.
• Recruit, onboard, train, and develop a high-performing PT team.
• Manage schedules, resources, and KPIs to meet business needs.
• Ensure safe, effective, outcomes-focused training for clients.

Skills

Personal Training

Sales & closing

Communication

Leadership

KPIs & performance

Coaching

Education

Bachelor's degree preferred

CPR/AED certification

PT certifications (ACSM/ACE/NASM etc)

Tools

ABC/Datatrak

Crunch U

Styku

dotFIT

Job description

Benefits:

Free uniforms

Health insurance

Paid time off

Training & development

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Turn your passion for fitness into a leadership career.

Crunch Fitness is looking for a driven, energetic Personal Training Manager (PTM) who knows how to build relationships, develop people, sell with confidence, and create an incredible member experience.

This isn't a position where you sit behind a desk and manage from the sidelines.

You'll be on the floor, leading from the front—meeting members, closing new personal training clients, coaching trainers, developing your team, and building a successful Personal Training business inside your club.

If you're a successful Personal Trainer who's ready for the next step—or an experienced fitness leader looking for an opportunity to build something bigger—we want to meet you.

What You'll Own

As the Personal Training Manager, you'll be responsible for three major areas:

Grow the Business Drive new Personal Training sales through CrunchOne Kickoffs, member engagement, referrals, and outstanding follow-up.

Develop the Team Recruit, train, coach, and develop Personal Trainers while creating a culture of accountability, energy, and continuous improvement.

Deliver Results for Members Own the Personal Training client journey and make sure our members receive an exceptional experience from their first consultation through their long-term fitness journey.

What You'll Do

Lead from the front by conducting CrunchOne Kickoffs and directly generating new Personal Training clients

Coach trainers on sales, consultations, programming, client retention, and member engagement

Recruit, onboard, train, and develop a high-performing Personal Training team

Conduct regular coaching sessions, role-playing, performance reviews, and team meetings

Manage trainer schedules and resources based on business needs and performance KPIs

Drive Personal Training revenue, client acquisition, retention, and EFT growth

Ensure an outstanding first 90-day experience for every Personal Training client

Help trainers build strong books of business and successful long-term careers

Ensure Personal Trainers deliver safe, effective, results-driven programs

Maintain accurate reporting, goal tracking, client measurements, programming, and progress reviews

Utilize company systems and tools including ABC/Datatrak, Crunch U, Styku, dotFIT, and other Crunch platforms

Partner with the General Manager and club leadership to identify opportunities and execute plans for growth

Uphold Crunch standards for professionalism, punctuality, appearance, cleanliness, member service, and team culture

Who We're Looking For

We're looking for someone who is competitive, coachable, accountable, and energized by helping other people succeed.

The ideal candidate has:

Personal Training and fitness programming knowledge

Strong sales and closing skills

Excellent communication and relationship-building ability

The confidence to coach and hold others accountable

Experience developing or motivating a team

A strong understanding of KPIs and performance management

A positive, high-energy leadership style

A passion for delivering an outstanding member experience

The ability to lead by example—not just manage from an office

Previous Personal Training management experience is great, but we're also interested in high-performing Personal Trainers who are ready to take the next step into leadership.

Education & Experience

High School Diploma or GED required

Bachelor's Degree preferred

Current CPR/AED certification

1–2+ years of Personal Training experience preferred

Management or team leadership experience preferred

Consultative sales experience strongly preferred

Accepted Personal Training Certifications

Current nationally recognized Personal Training certification, including:

ACSM, ACE, Cooper Institute, IFPA, NASM, NESTA, NFPT, NSCA or another company-approved nationally recognized certification.

Physical Requirements

This is an active leadership position. Candidates must be able to move throughout the club, demonstrate exercises and equipment usage, communicate effectively with members and employees, and regularly lift up to 50 pounds.

Why Crunch?

At Crunch, we're building more than great gyms—we're building great teams and developing future leaders.

This role gives you the opportunity to build a business, develop people, impact hundreds of members, and grow your own career in the fitness industry.

If you're hungry to grow, love fitness, enjoy sales, and want the opportunity to lead a team instead of simply training your own clients, we want to hear from you.