Persona-Driven Creative Strategist (Hybrid)

True Classic; Calabasas (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance

Workspace stipend

Merchandise allowance

EAP

401(k) match

Job summary

True Classic is hiring a Creative Strategist to own persona‑driven creative strategy and messaging across paid media. You will lead performance‑informed messaging, develop testing roadmaps, and ensure concepts drive measurable impact.

The role spans DTC, retail, wholesale, marketplaces, and emerging channels, with hybrid in‑office work in Calabasas, CA. Strong strategic, analytical, and copywriting skills are essential to translate insights into scalable campaigns.

Qualifications

• Experience in creative strategy and performance marketing.
• Ability to translate performance data into actionable testing frameworks.
• Strong copywriting and consumer psychology skills.
• Ability to work cross‑functionally and manage fast‑paced creative workflows.

Responsibilities

• Own creative strategy and performance insights for assigned products and verticals.
• Translate customer insights and performance trends into actionable testing roadmaps.
• Collaborate with Creative Director to evolve concepts into scalable systems.
• Develop platform-native strategies across Meta, TikTok, YouTube/Shorts, and CTV.
• Partner with Creative, Media Buying, and Analytics teams to align strategy with objectives.

Skills

Creative strategy

Performance Marketing

Copywriting

Direct‑response advertising

Tools

Meta Ads Manager

TikTok Ads

YouTube Shorts

Looker

Creative analytics tools

Job description

True Classic is hiring a Creative Strategist to own persona‑driven creative strategy and messaging across paid media. You will lead performance‑informed messaging, develop testing roadmaps, and ensure concepts drive measurable impact.

The role spans DTC, retail, wholesale, marketplaces, and emerging channels, with hybrid in‑office work in Calabasas, CA. Strong strategic, analytical, and copywriting skills are essential to translate insights into scalable campaigns.