Performance Media Manager – Data-Driven Growth Lead

Wavemaker; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work four days a week

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

Wavemaker, a leading WPP Media brand in New York, seeks a highly organized Client Investment Manager to lead day-to-day media strategy, execution, and optimization for a major entertainment client.

You will partner with planning, analytics, creative, and ad ops teams, mentor a junior team member, and drive data-driven decisions to improve campaign performance across web display and mobile app campaigns.

Qualifications

• Bachelor's degree or equivalent professional experience in advertising or marketing.
• 3+ years of media investment, buying, or campaign management in an agency.
• Experience with performance-based media campaigns and mobile app install campaigns.
• Understanding of attribution, measurement, and privacy frameworks.
• Experience with ad serving/trafficking platforms and QA processes.
• Strong analytical, communication, and project management skills.
• Ability to mentor junior team members and collaborate cross-functionally.

Responsibilities

• Lead day-to-day media strategy, execution, and optimization across web display and mobile app campaigns.
• Oversee trafficking, ad serving setup, tracking, taxonomy, and QA processes.
• Manage pacing, performance, and budget allocation to meet client KPIs (installs, trials, subscriptions, CPA).
• Monitor delivery and troubleshoot issues across platforms and partners.
• Develop data-driven recommendations on audience targeting, channels, and creative performance.
• Collaborate with Planning, Analytics, Creative, and Ad Ops to drive results.
• Manage relationships with publishers and vendors, including negotiations and partnerships.
• Lead reporting and translate results into actionable insights for clients.
• Design test-and-learn initiatives to improve future performance.
• Oversee attribution frameworks and MMPs, CDPs, SDKs, and CAPI.
• Mentor one junior teammate on execution and reporting.

Skills

Media buying

Campaign management

Data-driven decisions

Communication

Mentoring

Education

Bachelor's degree in Advertising, Marketing, Communications, Business, or related field

Tools

CM360/DCM

Kochava

Airtable

Wrike

Job description

Wavemaker, a leading WPP Media brand in New York, seeks a highly organized Client Investment Manager to lead day-to-day media strategy, execution, and optimization for a major entertainment client.

You will partner with planning, analytics, creative, and ad ops teams, mentor a junior team member, and drive data-driven decisions to improve campaign performance across web display and mobile app campaigns.