Performance Marketing Strategist - Paid Media & Lifecycle

Cardinal Health; Salem (OR); On-site; USD 70,000 - 100,000; Full time

Job summary

OptiFreight Logistics is seeking a strategic Performance Marketing Consultant to drive awareness, demand generation, and revenue growth across our logistics portfolio. You will own paid media execution and lifecycle programs, shaping the buyer journey with data-driven optimization.

The role demands hands-on expertise with Google Ads, LinkedIn Campaign Manager, display advertising, and marketing automation (Pardot/Salesforce).

Qualifications

• Experience leading paid media programs across search, social, and display.
• Strong background in lifecycle marketing and lead nurturing.
• Proficiency with marketing automation platforms and analytics.
• Ability to optimize landing pages and conversion funnels.

Responsibilities

• Develop and execute integrated digital acquisition and lifecycle strategies.
• Own paid media execution across Google Ads, LinkedIn, and display networks.
• Manage budgets and measure performance against leads, pipeline, and ROI.
• Build audience segments, keywords, and bidding strategies.
• Support landing page optimization and CRO initiatives.

Skills

Paid media

Demand generation

Marketing automation

Analytics

Campaign optimization

Lifecycle marketing

Tools

Google Ads

LinkedIn Campaign Manager

Salesforce Marketing Cloud (Pardot)

Job description

OptiFreight Logistics is seeking a strategic Performance Marketing Consultant to drive awareness, demand generation, and revenue growth across our logistics portfolio. You will own paid media execution and lifecycle programs, shaping the buyer journey with data-driven optimization.

The role demands hands-on expertise with Google Ads, LinkedIn Campaign Manager, display advertising, and marketing automation (Pardot/Salesforce).