Growth-Driven Performance Marketing Consultant

Cardinal Health; Austin (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

OptiFreight Logistics is seeking a strategic, data-driven Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue across our logistics portfolio.

You will own paid media, lead nurturing, and marketing automation, leveraging Salesforce Marketing Cloud Account Engagement (Pardot) to optimize campaigns across Google, LinkedIn, display, and retargeting while continuously improving conversion rates.

Responsibilities

• Develop, execute and refine digital acquisition programs aligned to objectives and go-to-market priorities.
• Own paid media execution and optimization across Google Ads, LinkedIn Campaign Manager, display and retargeting.
• Manage budgets and optimize investments against KPI including lead volume, quality, conversion, pipeline contribution, and ROI.
• Build audience segments, keywords, targeting frameworks, and bidding strategies.
• Support landing page optimization and conversion rate improvements.
• Leverage Pardot to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.
• Execute email campaigns and nurture programs that

Job description

OptiFreight Logistics is seeking a strategic, data-driven Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue across our logistics portfolio.

You will own paid media, lead nurturing, and marketing automation, leveraging Salesforce Marketing Cloud Account Engagement (Pardot) to optimize campaigns across Google, LinkedIn, display, and retargeting while continuously improving conversion rates.