Performance Marketing Strategist - Paid Media & Growth

Cardinal Health; Cheyenne (WY); On-site; USD 90,000 - 130,000; Full time

Job summary

OptiFreight Logistics is seeking a strategic Performance Marketing Consultant to drive awareness, lifecycle growth, and revenue across our logistics portfolio. You will own paid media execution, demand generation, and marketing automation while leveraging analytics to optimize the buyer journey.

The role focuses on developing and optimizing integrated digital acquisition programs, coordinating cross-channel campaigns, and improving lead quality and conversion rates through Pardot and Salesforce

Qualifications

• Experience building and optimizing integrated digital acquisition programs.
• Strong knowledge of paid media channels and attribution modeling.
• Familiarity with lifecycle marketing and lead-nurturing strategies.

Responsibilities

• Develop and optimize paid media acquisition programs aligned to objectives.
• Own media execution across Google Ads, LinkedIn, display, and retargeting.
• Manage budgets and measure KPI impact on pipeline and ROI.
• Build audience segments, keyword strategies, and bidding frameworks.
• Support landing page optimization and conversion rate improvements.

Skills

Paid media

Demand generation

Marketing automation

Performance analytics

Education

Bachelor's degree or equivalent

Tools

Google Ads

LinkedIn Campaign Manager

Salesforce Marketing Cloud / Pardot

Job description

OptiFreight Logistics is seeking a strategic Performance Marketing Consultant to drive awareness, lifecycle growth, and revenue across our logistics portfolio. You will own paid media execution, demand generation, and marketing automation while leveraging analytics to optimize the buyer journey.

The role focuses on developing and optimizing integrated digital acquisition programs, coordinating cross-channel campaigns, and improving lead quality and conversion rates through Pardot and Salesforce