Performance Marketing Strategist: Growth & Pipeline

Cardinal Health; Dover (DE); On-site; USD 85,000 - 120,000; Full time

Job summary

OptiFreight Logistics is seeking a strategic Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue across our logistics portfolio. The role focuses on paid media execution, lead conversion, campaign performance, and optimization across all channels.

The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey.

Qualifications

• Experience delivering paid media programs across multiple channels.
• Proven ability to optimize campaigns against KPIs (leads, pipeline, revenue).
• Familiarity with Salesforce Marketing Cloud/Pardot and marketing automation.

Responsibilities

• Develop, execute and continuously optimize integrated digital acquisition programs.
• Own paid media execution and optimization across Google Ads, LinkedIn, display, retargeting and emerging channels.
• Manage budgets and optimize investments against lead and pipeline KPIs and ROI.
• Build audience segments, keyword strategies, targeting frameworks, and bidding strategies.
• Support landing page optimization and conversion rate improvement initiatives.

Skills

Paid media strategy

Marketing analytics

Demand generation

Lifecycle marketing

Campaign optimization

Tools

Google Ads

LinkedIn Campaign Manager

Pardot/Salesforce Marketing Cloud Account Engagement

Job description

OptiFreight Logistics is seeking a strategic Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue across our logistics portfolio. The role focuses on paid media execution, lead conversion, campaign performance, and optimization across all channels.

The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey.