Performance Marketing Specialist (Remote, Raleigh)

Blacksmith Agency LLC; Raleigh (NC); Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and the narrative when clients ask why.

You will act as the strategic voice, making calls on when to optimize or kill campaigns, and you will own conversion tracking and attribution using GA4, GTM, and platform pixels. Remote role for US/Canada/LatAm or South Africa.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA or pipeline.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Allocate budgets, bid strategies, targeting, and creative testing.
• Set up and trust GA4, Tag Manager and platform pixels for attribution.
• Develop 90-day and quarterly client roadmaps and present results.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budget management

Campaign optimization

ROAS optimization

Client communication

Tools

GA4

Tag Manager

Attribution modeling

Job description

Blacksmith Agency

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.