Performance Marketing Specialist – Online Degree Programs (Paid Media)

Unified Platforms; United States; Remote; USD 4,200 - 5,200; Full time

Benefits offered by this job

Remote-first culture

Performance incentives

Direct access to leadership

Job summary

Unified Platforms, a remote-first performance marketing firm, is seeking a Performance Marketing Specialist to own multi-channel paid campaigns for online degree recruitment, from first click to enrollment.

You will manage budgets, optimize CPL/CPA and ROAS, and collaborate with admissions, creative, and marketing to align messaging with institutional goals. 2–3 years of hands-on experience required; India-based remote role with leadership access and incentives.

Qualifications

• 2 to 3 years of hands-on performance marketing experience.
• Experience generating leads for online degree programs or edtech is a plus.
• Strong analytical skills and data-driven optimization.

Responsibilities

• Plan, run, and optimize multi-channel paid campaigns across Google, Meta, LinkedIn, and YouTube.
• Design high-converting lead funnels from inquiry to enrollment.
• Manage budgets to improve CPL/CPA while maximizing ROAS.
• Test ad copy, creatives, landing pages, and targeting using real data.
• Collaborate with admissions, creative, and marketing to align messages with goals.
• Own dashboards and attribution to track performance and trends.

Skills

Google Ads

Meta Ads Manager

GA4

CRM tools

Tools

HubSpot

Salesforce

Job description

Openings: 1 position.

Turn ad spend into enrolled students. Own multi-channel paid acquisition for online degree programs, from first click through to enrollment, with real budget ownership and direct access to leadership.

Full-time Paid Media

LocationRemote (India)

TypeFull-time

Experience2 to 3 years

TeamPaid Media

FocusOnline Degree Lead Gen

Compensation₹4 to 5 LPA + incentives

About Unified Platforms

Unified Platforms runs full-funnel performance marketing across SEO, AI search, paid media, and retention for brands that want measurable pipeline, not vanity metrics. This role sits in our paid-acquisition team and is focused entirely on driving qualified student enrollments for online degree and higher-education programs.

The role

The performance marketing specialist will plan, run, and optimize multi-channel paid campaigns built to turn ad spend into enrolled students, owning the numbers from first click through to enrollment. You get real budget ownership and direct access to leadership. It is an ideal seat for a performance marketer who wants to own a revenue-driving channel and grow fast.

What you will do

• Build and manage paid search, social, display, and video campaigns across Google, Meta, LinkedIn, and YouTube, tailored to online-degree recruitment.
• Design high-converting lead funnels and track prospects from first inquiry to enrollment.
• Manage campaign budgets to lower Cost Per Lead (CPL) and Cost Per Acquisition (CPA) while maximizing ROAS.
• Continuously test ad copy, creative, landing pages, and audience targeting against real data.
• Partner with admissions, creative, and marketing so the messaging matches institutional goals and student expectations.
• Own performance dashboards and attribution analysis, and stay ahead of higher-ed advertising trends and platform changes.

What we are looking for

• A Performance Marketing Specialist with 2 to 3 years of hands‑on experience, ideally generating leads for online degree programs, edtech, or higher education. Strong lead‑generation experience in any vertical is welcome.
• Working expertise in Google Ads, Meta Ads Manager, Google Analytics (GA4), and CRM lead‑tracking tools such as HubSpot or Salesforce.
• Strong analytical skills across funnel metrics, split testing, and real‑time optimization.
• A clear communicator who works well across remote teams and takes ownership of outcomes.

Why join Unified Platforms

• Own a revenue‑driving paid channel end to end, not a slice of it.
• Direct access to leadership and fast decisions, with real budget to manage.
• Work at the front edge of paid media for online degree and edtech growth.
• Remote‑first, outcome‑focused culture with performance incentives on top of base.