Growth Marketing Manager

Human Longevity, Inc.; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Human Longevity, Inc. is seeking a skilled performance marketer to enhance lead generation through innovative digital campaigns. The role requires up to 7 years of experience and expertise in managing campaigns across Google Ads, Meta Ads, and LinkedIn.

You’ll collaborate with sales teams and track key campaign metrics to optimize ROI and conversion rates. A strong background in analytics and marketing automation is essential, along with a Bachelor’s degree in a related field.

The position is based in our collaborative San Francisco office with a focus on healthcare and wellness marketing.

Qualifications

• Up to 7 years of hands-on experience in growth or performance marketing.
• Experience in DTC, B2C, or B2B marketing, preferably in healthcare.
• Ability to analyze marketing data and translate insights into actions.

Responsibilities

• Build, launch, and optimize paid campaigns across various channels.
• Drive lead generation for all HLI products through digital marketing.
• Track and analyze campaign performance, focusing on key metrics.

Skills

Growth marketing

Performance marketing

A/B testing

Marketing automation

Analytics

Digital marketing

Campaign management

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

GA4

GTM

CRM platforms

Data visualization tools

Job description

What You’ll Do

• Build, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other acquisition channels.
• Drive lead generation for all HLI products through digital marketing programs.
• Partner with sales teams to improve funnel conversion from inquiry to membership booking.
• Track and analyze campaign performance, including CPL, CAC, LTV, ROAS, ROI, and lead quality.
• Set up and manage GA4, GTM, pixels, conversion tracking, and attribution reporting.
• Support SEO, website optimization, and landing page performance initiatives.
• Assist with email marketing and CRM campaigns, including nurture and lifecycle efforts.
• Run A/B tests and growth experiments to improve acquisition performance.
• Collaborate with marketing leadership to align local marketing efforts with HLI’s broader brand strategy.
• Explore AI search and AI-driven marketing tools to improve efficiency and campaign effectiveness.

What We’re Looking For

• Up to 7 years of hands-on experience in growth or performance marketing.
• Experience in DTC, B2C, or B2B marketing, preferably in healthcare, wellness, or high-ticket subscription models.
• Strong background in performance marketing, A/B testing, marketing automation, and analytics.
• Experience managing campaigns across Google, Meta, LinkedIn, and similar paid channels.
• Proficiency with GA4, GTM, conversion tracking, attribution, and CRM platforms.
• Ability to analyze marketing data and translate insights into actions.
• Familiarity with AI search and AI-driven marketing tools.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred Qualifications

• Experience in healthcare, wellness, preventive health, or premium membership-based businesses.
• Familiarity with data visualization and dashboard reporting tools.
• Experience working in fast-paced, high-growth environments.

Working Conditions

• Collaborative open office environment with access to cutting-edge healthcare tools.
• Opportunity to work across multiple locations, with flexibility for after-hours or weekend support when needed.
• Physical demands include the ability to sit, stand, bend, and kneel for extended periods, as well as lift up to 25 pounds.

Human Longevity Inc. is proud to be an Equal Opportunity Employer.