Director, Global Integrated Marketing

NBMBAA; Maplewood (MN); Vor Ort; USD 250.000 - 306.000; Vollzeit

Zusammenfassung

3M in Maplewood, MN is seeking a Director Global Integrated Marketing to lead medium- to long-term demand-generation strategies across portfolios and regions. You will influence growth by analyzing consumer, market and competitive dynamics and align leadership on marketing's contribution to revenue, pricing, supply, distribution, and sales.

You will design scalable marketing systems, guide cross-functional teams, manage investments, and coach managers.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, or related field.
• 12+ years progressive experience in marketing and related functions.
• 7+ years leading brands, portfolios, or global marketing initiatives with measurable impact.
• 5+ years leading and developing direct reports in a complex matrix org.

Aufgaben

• Develop and lead medium to long-term integrated demand-generation strategies.
• Evaluate growth opportunities and influence business strategy with analyses.
• Design and scale integrated marketing systems and activation models.
• Lead marketing investment decisions and resource prioritization.
• Direct cross-functional execution with senior leaders across functions.
• Partner with global/ regional teams to test and scale capabilities.
• Translate insights into scalable standards and future growth opportunities.
• Lead, develop, and coach managers and senior professionals.

Kenntnisse

Marketing strategy

Integrated marketing

Brand management

Portfolio management

eCommerce

Customer experience

Cross-functional teams

Analytics

Ausbildung

Bachelor's degree

12+ years marketing experience

Jobbeschreibung

Job Description:

Director Global Integrated Marketing

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

As a Director Global Integrated Marketing, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Developing and leading medium to long-term integrated demand-generation strategies for significant portfolios, categories, businesses, regions, or global growth priorities.
• Evaluating growth opportunities and influencing business strategy through analysis of consumer, customer, market, competitive, and commercial dynamics, and aligning leaders on marketing's contribution, critical assumptions, demand requirements, and dependencies across innovation, pricing, supply, distribution, and Sales..
• Designing and scaling integrated marketing systems, including audience strategies, channel frameworks, content ecosystems, measurement approaches, and go-to-market activation models.
• Leading marketing investment decisions and resource prioritization and trade-offs to maximize business impact and drive long-term growth.
• Directing integrated execution through cross-functional teams and senior leaders across Brand, Media, Shopper Marketing, eCommerce, CRM, Content, Design, Sales, Insights, Finance, and regional marketing organizations.
• Partnering with global, regional, and local teams to test, validate, adapt, and scale integrated marketing capabilities and best practices.
• Translating performance insights and organizational learnings into scalable standards, operating models, and future growth opportunities.
• Leading, developing, and coaching managers and senior professionals while building organizational capability and succession plans.
• Advising senior business leaders on growth strategies, investment trade-offs, risks, and performance opportunities.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher (completed and verified prior to start) in Marketing, Business Administration, or a related business field.
• Twelve (12) years of progressive experience in marketing, brand management, integrated marketing, portfolio management, eCommerce, customer experience, or a related commercial function in a private, public, government, or military environment.
• Seven (7) years of experience leading brands, portfolios, categories, regions, or global marketing initiatives with measurable business impact, including integrated marketing strategy, marketing investment management, agency oversight, and marketing effectiveness measurement (e.g., MMM, incrementality, MROI, media strategy, marketing governance, or brand health metrics).
• Five (5) years of experience leading, managing, and developing direct reports, including leadership of managers, senior professionals, or cross-functional teams within a complex matrixed organization.

Additional qualifications that could help you succeed even further in this role include:

• Experience leading transformation initiatives, capability-building programs, or global-to-local operating models.
• Experience influencing senior executives on growth strategies, resource allocation decisions, and business priorities.
• Strong analytical and strategic planning capabilities with experience translating business insights into growth opportunities and organizational action.
• Master's degree, MBA, or other advanced degree.

Work location:

• On-site: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
• Travel: May include up to 10% domestic/international
• Relocation: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Applicable to US Applicants Only: The expected compensation range for this position is $250,254 - $305,864, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.

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