Performance Marketing Manager, Paid Social & EMEA Growth

decagon; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Parental Leave

Daily lunches in office

Job summary

Decagon is seeking a Performance Marketing Manager to scale paid social programs with an initial focus on EMEA. You will own end-to-end paid social, managing multi-channel spend and aligning it with regional pipeline opportunities.

This role requires 5+ years in paid social, budget management of six-figure+ monthly spends, and strong attribution expertise to tie spend to revenue. You will work closely with regional sales and marketing teams in a fast-paced startup environment.

Qualifications

• 5+ years in performance marketing focusing on paid social.
• Managed six-figure+ monthly paid social budgets and allocated spend.
• Experience in EMEA markets with GDPR considerations.
• Strong attribution and pipeline-to-revenue measurement.

Responsibilities

• Own paid social end-to-end including LinkedIn, Meta, Reddit, TikTok and emerging platforms.
• Partner with regional sales leadership to align spend with pipeline opportunities.
• Collaborate cross-functionally on ABM, landing pages and email for EMEA needs.
• Adapt strategies for fast-paced startup environment and take ownership.

Skills

Paid social

Performance marketing

Budget management

Analytics

Cross-functional collaboration

Tools

Clay

Job description

About Decagon

Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences. Our technology enables industry-defining enterprises like Avis Budget Group, Block's Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel. We're building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We're proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others. We're an in-office company, driven by a shared commitment to excellence and velocity. Our values - Just Get It Done, Invent What Customers Want, Winner's Mindset, and The Polymath Principle - shape how we work and grow as a team.

About the Role

We're looking for a Performance Marketing Manager to scale Decagon's paid social programs internationally, with an initial focus on EMEA. This role owns paid social spend end-to-end-LinkedIn, Meta, Reddit, emerging platforms-and is responsible for standing up and scaling an EMEA motion. You'll partner closely with EMEA sales leadership to make sure spend allocation tracks where the deals actually are, not just where measurement is easiest.

This is a channel-owner role for someone who's spiked in paid social specifically and has managed large budgets where efficiency and allocation decisions really matter. While paid social is the core of the role, you'll also flex into adjacent demand gen work-ABM, landing pages, email-as EMEA-specific needs come up.

Your background looks something like this

• 5+ years in performance marketing with a clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.
• Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can speak to how you allocated across campaigns, audiences, and markets.
• Have run or scaled paid social programs in EMEA specifically-different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances in creative and targeting.
• Analytical and comfortable owning your own attribution story: connecting spend by market/channel to pipeline and revenue, not just CTR and CPL.
• Used to working cross-functionally with regional sales teams to align spend with where the pipeline opportunity actually is.
• Can flex beyond paid social into adjacent demand gen work (ABM, landing pages, email) when EMEA-specific needs call for it.
• Thrive in a fast-paced startup environment, where you're expected to take ownership, move quickly, and learn as you go.

Even better if you have

• Have experience with Clay or similar audience-building tools and are comfortable building and iterating on paid audiences
• Have stood up a paid social program in a new region from scratch (rather than inheriting one already built).
• Speak a European language relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics).
• Bring point of view on emerging paid social channels or formats worth testing in EMEA.

Benefits

• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension)
• Parental Leave
• Fertility and family building benefits through Carrot
• Daily lunches and snacks in the office to keep you at your best
• These benefits are described in