Growth Marketing Manager, Paid Social

Luminik; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, and Vision

Life Insurance

Retirement Plan

Parental Leave

Fertility benefits

Wellness stipend

Office lunches

Job summary

Decagon is looking for a Growth Marketing Manager to scale paid social programs internationally, starting with EMEA. You will own end-to-end paid social—from brief through launch, optimization, and reporting—and ensure spend aligns with regional opportunities in collaboration with EMEA sales.

This role also touches adjacent demand-gen work as needs arise. We value a fast-moving, ownership-driven mindset and a strong track record in paid social with six-figure monthly budgets, GDPR awareness, and

Qualifications

• 5+ years in performance marketing with paid social specialization.
• Managed six-figure+ monthly paid social budgets and allocation across campaigns.
• Experience building paid social programs in EMEA with local currencies and GDPR.
• Strong attribution discipline linking spend to pipeline and revenue.
• Experience working with regional sales teams to align spend with pipeline.
• Ability to extend to adjacent demand gen activities (ABM, landing pages, email).

Responsibilities

• Own paid social end-to-end: Run LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting.
• Scale spend into EMEA: Stand up and grow a paid social motion in EMEA from its current early stage.
• Align spend to sales opportunity: Partner with EMEA sales leadership to track pipeline opportunity by market.
• Build the attribution story: Connect paid social spend to pipeline and revenue with data-backed insights.
• Test and systematize: Run structured experiments and create repeatable playbooks.
• Flex into adjacent demand gen: Support EMEA-specific ABM, landing pages, and email work.

Skills

Paid social advertising

Performance marketing

Budget management

EMEA market experience

Attribution & analytics

Cross-functional collaboration

Demand generation

Startup adaptability

Tools

Clay

Job description

About Decagon

Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.

Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.

We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.

We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.

About the Role

We're looking for a Growth Marketing Manager to scale Decagon's paid social programs internationally, with an initial focus on EMEA. This role owns paid social spend end-to-end—LinkedIn, Meta, Reddit, emerging platforms—and is responsible for standing up and scaling an EMEA motion. You'll partner closely with EMEA sales leadership to make sure spend allocation tracks where the deals actually are, not just where measurement is easiest.

This is a channel-owner role for someone who's spiked in paid social specifically and has managed large budgets where efficiency and allocation decisions really matter. While paid social is the core of the role, you'll also flex into adjacent demand gen work—ABM, landing pages, email—as EMEA-specific needs come up.

In this role, you will

• Own paid social end-to-end: Run LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting. You're accountable for efficiency and output across the full paid social budget, not just execution.




• Scale spend into EMEA: Stand up and grow a paid social motion in EMEA from its current early stage. Adapt targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements (GDPR and beyond).




• Align spend to sales opportunity: Partner with EMEA sales leadership to make sure budget allocation tracks where the actual pipeline opportunity is by market and segment, not just where measurement is easiest.




• Build the attribution story: Own how paid social spend connects to pipeline and revenue by market and channel. Bring your own point of view on what's working, backed by data, not just activity metrics like CTR and CPL.




• Test and systematize: Run structured experiments across creative, audiences, and channels, and turn what works into repeatable playbooks the rest of the team can use.




• Flex into adjacent demand gen: Support EMEA-specific ABM, landing pages, and email work as needs come up, in partnership with the broader demand gen team.

Your background looks something like this

• 5+ years in performance marketing with a clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.




• Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can speak to how you allocated across campaigns, audiences, and markets.




• Have run or scaled paid social programs in EMEA specifically—different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances in creative and targeting.




• Analytical and comfortable owning your own attribution story: connecting spend by market/channel to pipeline and revenue, not just CTR and CPL.




• Used to working cross-functionally with regional sales teams to align spend with where the pipeline opportunity actually is.




• Can flex beyond paid social into adjacent demand gen work (ABM, landing pages, email) when EMEA-specific needs call for it.




• Thrive in a fast-paced startup environment, where you're expected to take ownership, move quickly, and learn as you go.

Even better if you have

• Have experience with Clay or similar audience-building tools and are comfortable building and iterating on paid audiences




• Have stood up a paid social program in a new region from scratch (rather than inheriting one already built).




• Speak a European language relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics).




• Bring point of view on emerging paid social channels or formats worth testing in EMEA.

Benefits

We proudly offer the following benefits for our full-time employees:

• Medical, Dental, and Vision benefits for you and your family




• Life Insurance and Disability Benefits




• Retirement Plan (e.g., 401K, pension)




• Parental Leave




• Fertility and family building benefits through Carrot




• Monthly stipend to support your wellness, lifestyle, and work-life balance




• Daily lunches and snacks in the office to keep you at your best




• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)

These benefits are described in more detail in Decagon’s policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.