Performance Marketing Manager - Meta Ads

ZZ Med Spa; New York (NY); On-site; USD 80,000 - 125,000; Full time

Benefits offered by this job

Health insurance stipends

Performance-based bonuses

Free and discounted aesthetic services

Job summary

ZZ Med Spa is seeking a Performance Marketing Manager in Manhattan to own paid ads and direct-response channels. You will drive lead generation, bookings, and revenue by managing Meta and Google ads, plus SMS and email programs, while supporting influencer and social media efforts.

The role emphasizes data-driven decision making, cross-channel optimization, and collaboration with sales and operations across locations. Competitive base salary with performance bonuses.

Qualifications

• 3+ years of hands-on performance marketing experience.
• Proven results managing Meta and Google ad budgets.
• Experience in med spa/healthcare or similar high-touch local services is a strong plus.
• Bachelor’s Degree required.
• Strong analytics and data-driven decision making.

Responsibilities

• Plan, launch, and optimize Meta Ads campaigns.
• Build and manage Google paid campaigns.
• Create and manage SMS and email marketing programs.
• Coordinate influencer partnerships and social content.
• Track performance metrics and report to leadership.

Skills

Meta Ads Manager

Google Ads

SMS and Email

CRM and automation

Google Suite

Education

Bachelor's Degree

Tools

Meta Ads Manager

Google Ads

SMS platforms

Email platforms

CRM

Automation tools

Google Suite

Job description

As our Performance Marketing Manager, you will own the paid ads channels that bring new clients through our doors. You'll run paid advertising on Meta and Google, along with our SMS and email programs, while also supporting influencer and social media efforts. This is an exciting opportunity for a data-driven marketer to directly impact lead volume, booking rates, and revenue at a fast-growing Manhattan med spa group that is expanding to new locations.

Compensation: $80,000 to $125,000 annually

Enjoy a competitive base salary, plus the opportunity to earn performance-based bonuses tied to marketing results. This compensation plan rewards your ability to turn ad spend into booked clients and revenue. Top performers exceeding expectations thanks to their ability to scale campaigns profitably. At ZZ Med Spa, your success is our success!

Key Responsibilities

Primary Focus

• Meta Ads: Plan, launch, and optimize Facebook and Instagram campaigns, including creative testing, audience strategy, retargeting, and budget management to maximize lead volume and return on ad spend.
• Google Paid Ads: Build and manage Google search and paid campaigns, tracking cost per lead and conversion quality to scale what works and cut what doesn't.
• SMS Marketing: Create and manage text campaigns, including promotional blasts, lead nurture sequences, and reactivation of past leads and clients.
• Email Marketing: Develop and manage email campaigns and automated sequences that nurture new leads, drive bookings, and win back past clients.

Supporting Responsibilities

• Influencer Marketing: Coordinate with influencers and content creators, manage partnerships and deliverables, and turn their content into ad creative.
• Social Media: Oversee our social presence across locations, ensuring content stays on brand and supports our campaigns.

Across All Channels

• Track and Report Performance: Monitor key metrics such as cost per lead, cost per booking, show rate, and return on ad spend, and deliver clear, data-backed reporting to leadership.
• Optimize the Funnel: Work closely with our setter/call center and sales teams to improve lead quality, speed to contact, and conversion from lead to booked consult.
• Maintain Brand and Compliance Standards: Ensure all advertising and messaging follows our brand standards and applicable advertising, SMS, and healthcare-related regulations.
• Collaborate Across Teams: Partner with our Head of Sales, clinic managers, and Operations to align promotions, capacity, and performance goals across locations.

What We're Looking For

• Education: Bachelor’s Degree required.
• Experience: 3+ years of hands-on performance marketing experience, with proven results managing Meta and Google ad budgets. Experience in med spa, aesthetics, healthcare, or other high-touch local service businesses is a strong plus.
• Skills: Strong command of Meta Ads Manager, Google Ads, SMS and email platforms, CRM and automation tools, and Google Suite, with the ability to analyze data and make decisions from it.
• Analytical Mindset: A metrics-driven thinker who is comfortable owning numbers like cost per lead, ROAS, and conversion rates.
• Creative Judgment: A good eye for ad creative, copy, and messaging that converts, and the ability to brief creators and editors effectively.
• Professionalism: A proactive, detail-oriented self-starter who is committed to ZZ Med Spa's values and operational excellence.
• Availability: Flexibility to respond to campaign needs, including occasional evenings and weekends.

Why You'll Love It Here

• Ownership Opportunities: Take charge of our paid and direct-response channels with the autonomy to test, learn, and scale.
• Professional Growth: Receive ongoing development and a clear path to advancement as we open new locations and grow the marketing team.
• Collaborative Culture: Join a supportive, innovative team that values teamwork and excellence.
• Competitive Rewards: Enjoy a competitive salary and performance incentives, along with health insurance stipends.
• Exclusive Perks: Get free and discounted aesthetic treatments so you can look and feel your best!

Why ZZ Med Spa?

At ZZ Med Spa, we set a higher standard for aesthetic medicine. Every treatment is performed by licensed medical professionals following physician-supervised protocols built for safety and effectiveness. With state-of-the-art technology and premium products, we care for all skin types with precision, blending clinical expertise and cutting-edge innovation. Our locations across Manhattan and Queens are rated 5 stars by our clients.

Join Our Team

At ZZ Med Spa, we empower our team members to thrive in a dynamic environment where excellence and innovation fuel success. If you're a results-driven marketer who loves turning data into growth and wants to help scale a high-performing brand, we’d love to hear from you.

Benefits Summary

ZZ Med Spa offers health insurance stipends and competitive incentive compensation, including potential bonuses, depending on role and performance.