Marketing Manager

Greenberg Cosmetic Surgery and Dermatology; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Public holidays

Job summary

Greenberg Cosmetic Surgery and Dermatology is seeking a Marketing Manager to execute day-to-day marketing programs across all locations. The role reports to the Chief Marketing Officer and drives campaigns, vendor management, and content calendars to grow lead volume and bookings.

You will coordinate with physicians, patient coordinators, and practice operations, ensuring HIPAA-compliant advertising and cohesive brand messaging across digital and offline channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience, with at least 2 years in aesthetics, plastic surgery, dermatology, medspa, or related consumer healthcare.
• Proven results managing paid digital budgets and agency partners, with clear ownership of lead and conversion metrics.
• Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, SEO, and email/SMS platforms.
• Working knowledge of HIPAA and healthcare advertising requirements.
• Excellent writing, project management, and organizational skills; able to juggle multiple campaigns and deadlines.

Responsibilities

• Plan and execute integrated campaigns across Plastics, Dermatology, Injectables, and MedSpa aligned to annual plan.
• Manage paid search, paid social, and programmatic budgets with agencies; optimize for booked consultations and revenue.
• Build and run promotions, events, open houses, and product launches.
• Own content calendar for website, blog, email, SMS, and social channels; coordinate physician content with consent.
• Oversee website updates, landing pages, and SEO/local SEO; manage online reviews and reputation programs.
• Partner with patient coordinators to ensure fast lead follow-up and track conversion metrics.

Skills

Digital marketing

Campaign management

Writing

Project management

HIPAA knowledge

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

SEO fundamentals

Email/SMS platforms

Nextech (CRM/PMS)

Job description

Title: Marketing Manager

Reports to: Chief Marketing Officer

Location: Woodbury, NY (on-site / hybrid)

Employment type: Full-time, exempt

ABOUT GREENBERG COSMETIC SURGERY & DERMATOLOGY

Greenberg Cosmetic Surgery & Dermatology (GCSD) is one of the Northeast's premier cosmetic surgery groups. Founded and led by Stephen T. Greenberg, M.D., F.A.C.S., an Ivy League-educated plastic surgeon certified by both the American Board of Plastic Surgery and the American Board of Surgery, GCSD has helped celebrities and everyday patients achieve their aesthetic goals for three decades. Dr. Greenberg has been featured on ABC, FOX, CBS, Bravo and Inside Edition, and in The New York Times. Headquartered in Woodbury, Long Island, GCSD serves patients across eight offices: Woodbury, Manhattan, Scarsdale, Southampton and Smithtown in New York; Princeton, New Jersey; and Boca Raton and Tampa, Florida. The practice offers a full suite of aesthetic and medical services: cosmetic surgery of the face, breast and body; men's procedures including NeoGraft hair restoration; medical, surgical and cosmetic dermatology, including Mohs surgery and skin cancer screening; injectables; and medical spa treatments.

POSITION SUMMARY

The Marketing Manager owns day-to-day execution of GCSD's marketing program across all service lines and locations. Reporting to the Chief Marketing Officer, this person turns strategy into campaigns, manages agencies and vendors, runs the content calendar, and is accountable for lead volume, consultation bookings, and cost per acquisition. The role sits at the intersection of brand, performance marketing, and patient intake, and works closely with physicians, the patient coordinator team, and practice operations.

KEY RESPONSIBILITIES

Campaign Planning and Execution

• Plan and execute integrated campaigns across Plastics, Dermatology, Injectables, and MedSpa, aligned to the CMO's annual plan and seasonal procedure demand
• Manage paid search, paid social, and programmatic budgets with agency partners; optimize toward booked consultations and revenue, not clicks
• Build and run promotions, events, open houses, and product launches (e.g., new devices, injectables, and treatments)

Digital, Content, and Social

• Own the content calendar for the website, blog, email, SMS, and social channels (Instagram, TikTok, Facebook, YouTube)
• Coordinate physician content, procedure education, video, and before-and-after galleries, ensuring patient consent is documented for every image
• Oversee website updates, landing pages, and SEO/local SEO for each location; manage online reviews and reputation programs

Lead Management and Analytics

• Partner with patient coordinators to ensure fast, consistent lead follow-up and track lead-to-consult-to-procedure conversion
• Maintain attribution and reporting across CRM, call tracking, and the practice management system (Nextech); deliver weekly and monthly dashboards to the CMO
• Report on channel ROI, cost per lead, cost per booked consult, and patient lifetime value by service line

Brand, Vendors, and Budget

• Act as brand steward for all patient-facing materials, signage, print, and digital assets
• Manage agencies, photographers, videographers, and influencer partners; track deliverables, contracts, and invoices
• Own the marketing budget at line-item level and report variance to the CMO monthly

Compliance

• Ensure all marketing complies with HIPAA, FTC endorsement and testimonial guidelines, and New York and Florida medical advertising rules
• Route physician claims, pricing offers, and patient stories through appropriate review before publishing

QUALIFICATIONS

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of marketing experience, with at least 2 years in aesthetics, plastic surgery, dermatology, medspa, or another consumer healthcare setting
• Demonstrated results managing paid digital budgets and agency partners, with clear ownership of lead and conversion metrics
• Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, SEO fundamentals, and email/SMS platforms
• Working knowledge of HIPAA and healthcare advertising requirements
• Excellent writing, project management, and organizational skills; able to manage multiple campaigns and deadlines at once

Preferred

• Experience launching a new location or market
• Familiarity with Nextech or similar practice management and CRM systems
• Hands-on ability with Canva, Adobe Creative Suite, or short-form video editing
• Experience managing influencer and patient-ambassador programs

KEY PERFORMANCE INDICATORS

• Qualified lead volume and booked consultations by service line and location
• Cost per lead and cost per booked consultation
• Lead-to-consult and consult-to-procedure conversion rates (in partnership with patient coordinators)
• Marketing-attributed revenue and return on ad spend
• Review volume and average rating across Google and other review platforms
• Budget adherence and on-time campaign delivery

WHAT WE OFFER

• Competitive base salary plus performance-based bonus
• Health, dental, and vision insurance; 401(k)
• Paid time off and holidays
• Employee discounts on GCSD aesthetic treatments
• The opportunity to help build a growing, multi-location aesthetic platform

Greenberg Cosmetic Surgery & Dermatology is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable law.