Performance Marketing Manager (Growth & Lifecycle) - Remote

LumiMeds Health, Inc.; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

LumiMeds Health, Inc. is seeking a growth-focused paid acquisition lead for a remote-first role. You will own strategy across major ad platforms, drive testing, and optimize CAC, ROAS, CVR, AOV, and LTV while ensuring regulatory compliance.

You will collaborate with Creative Director, product, and leadership to scale acquisition efficiently. You will also own landing-page optimization, CRO tests, and lifecycle marketing (SMS, email, abandoned carts, post-purchase sequences) to boost retention

Qualifications

• Experience scaling paid acquisition across multiple platforms.
• Ability to optimize CAC, ROAS, CVR, AOV, and LTV.
• Familiarity with healthcare advertising restrictions and disclosures.

Responsibilities

• Own paid acquisition strategy across Google, Meta, Reddit, TikTok, Microsoft, App Lovin, AdRoll.
• Manage budgets and scale campaigns efficiently.
• Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels.
• Improve landing pages, funnels, checkout, and subscription flows.
• Ensure campaigns comply with platform policies and healthcare regulations.
• Build lifecycle marketing engine (SMS, email, abandoned carts, post-purchase sequences).

Skills

Budget management

CAC optimization

ROAS optimization

A/B testing

Cross-functional collaboration

Compliance awareness

Tools

Google Ads

Meta Ads (Facebook/Instagram)

TikTok Ads

LinkedIn Ads

Microsoft Ads (Bing)

Ad platforms compliance tooling

Job description

About LumiMeds

LumiMeds is a fast-growing US-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.

Location: Remote

About the Role

You will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations. You are not responsible for graphic design — but you must drive testing strategy and performance optimization.

What You’ll Own

1. 
   

   Paid Acquisition (Core Responsibility)

   
   

   Own strategy, execution, and optimization across:

   
   
   
   
   • Google Ads (Search, Performance Max, YouTube)
   
   
   • Meta Ads (Facebook / Instagram)
   
   
   • Reddit Ads
   
   
   • Tiktok Ads
   
   
   • Microsoft Ads (Bing)
   
   
   • App Lovin
   
   
   • Ad Roll
   
   
   
   

   Responsibilities:

   
   
   
   
   • Manage and scale paid budgets efficiently
   
   
   • Optimize CAC, ROAS, CVR, AOV, and LTV
   
   
   • Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels
   
   
   • Adjust bidding strategies and campaign structure based on data
   
   
   • Identify scaling opportunities without increasing risk exposure
   
   
   
   

   You must understand advertising restrictions related to healthcare, medical claims, and regulated products.

   
   


2. 
   

   Landing Page & Funnel Optimization (CRO)

   
   

   Improve and test multiple funnels

   
   

   Recommend landing page structure improvements

   
   

   Suggest pricing tests, bundling experiments, and offer adjustments

   
   

   Propose creative test variations to the Creative Director

   
   

   Improve checkout and subscription flow performance

   
   

   Important: You do not design visuals, but you drive performance testing strategy.

   
   


3. 
   

   Compliance & Platform Policy Awareness

   
   
   
   
   • Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
   
   
   • Understand regulated marketing limitations (medical claims, DISCLAIMERS)
   
   
   • Partner with internal stakeholders to prevent account flags or shutdown risk
   
   
   • Maintain a risk-aware scaling strategy
   
   
   
   


4. 
   

   Lifecycle & Retention (Critical Gap to Build)

   
   

   Own and build our lifecycle marketing engine:

   
   
   
   
   • SMS automation
   
   
   • Email automation
   
   
   • Abandoned cart flows
   
   
   • Post-purchase sequences
   
   
   • Subscription retention campaigns
   
   
   • Win-back flows
   
   
   
   

   Goals:

   
   
   
   
   • Increase LTV
   
   
   • Improve retention rates
   
   
   • Reduce churn
   
   
   • Personalize messaging based on behavior
   
   
   
   

   Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred.