Growth & Lifecycle Marketing Lead (Remote)

LumiMeds Health, Inc.; New York (NY); Remote; USD 90.000 - 150.000; Vollzeit

Zusammenfassung

LumiMeds Health, Inc. is seeking a growth-focused paid acquisition lead for a remote-first role. You will own strategy across major ad platforms, drive testing, and optimize CAC, ROAS, CVR, AOV, and LTV while ensuring regulatory compliance.

You will collaborate with Creative Director, product, and leadership to scale acquisition efficiently. You will also own landing-page optimization, CRO tests, and lifecycle marketing (SMS, email, abandoned carts, post-purchase sequences) to boost retention

Qualifikationen

• Experience scaling paid acquisition across multiple platforms.
• Ability to optimize CAC, ROAS, CVR, AOV, and LTV.
• Familiarity with healthcare advertising restrictions and disclosures.

Aufgaben

• Own paid acquisition strategy across Google, Meta, Reddit, TikTok, Microsoft, App Lovin, AdRoll.
• Manage budgets and scale campaigns efficiently.
• Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels.
• Improve landing pages, funnels, checkout, and subscription flows.
• Ensure campaigns comply with platform policies and healthcare regulations.
• Build lifecycle marketing engine (SMS, email, abandoned carts, post-purchase sequences).

Kenntnisse

Budget management

CAC optimization

ROAS optimization

A/B testing

Cross-functional collaboration

Compliance awareness

Tools

Google Ads

Meta Ads (Facebook/Instagram)

TikTok Ads

LinkedIn Ads

Microsoft Ads (Bing)

Ad platforms compliance tooling

Jobbeschreibung

LumiMeds Health, Inc. is seeking a growth-focused paid acquisition lead for a remote-first role. You will own strategy across major ad platforms, drive testing, and optimize CAC, ROAS, CVR, AOV, and LTV while ensuring regulatory compliance.

You will collaborate with Creative Director, product, and leadership to scale acquisition efficiently. You will also own landing-page optimization, CRO tests, and lifecycle marketing (SMS, email, abandoned carts, post-purchase sequences) to boost retention